For organizations that offer kid-focused programs, Moms are your #1 customer. You knew that, but did you know that today’s moms are very different than moms just one generation ago? Not only are they Millennials, the largest cohort since the Baby Boomers with a trademark all their own, but their generation is the first to be “Digital Natives.” That is, they’ve grown up in a digital world.
Considering that 83% of your kids registrations are completed by moms, and the majority of those moms expect a seamless mobile experience so that they can manage their life on the go, today’s Parks and Recs need to know everything they can about marketing to the mobile, Millennial mom.
In this one-hour webinar, you’ll discover who the mobile, millennial mom is, what motivates her, and how to reach her, plus:
- How she’s different than moms in past generations
- Where she gets her information
- What to do to earn her loyalty
- How to leverage one of her favorite pastimes to promote your programs
Increasing your Parks and Rec’s reach and registrations depends on understanding today’s mom and marketing your parks and recreation department to her.
Complete the form to watch the webinar.
Presenters
Camarin Wanamaker, Strategic Account Manager, ACTIVE Network
Camarin has worked in almost every role on the ACTIVE Communities Team over the past 8 years, from tech support to her current role as Strategic Account Manager. As the mom of three, she believes deeply that recreation and youth development helps foster strong, well-rounded individuals.
When not consulting with customers, Camarin can be found driving her daughter to dance classes and chasing her toddlers around the playground.
Lisa Baldwin, Strategic Account Manager, ACTIVE Network
Lisa is ACTIVE’s YMCA ambassador, working with Ys in some capacity for 14 years, from support to product development. In her current role as Strategic Account Manager, Lisa works with YMCAs to help them use ACTIVE Net to get new members, keep old ones, and improve the communities where they live.
In her spare time, Lisa’s ACTIVE is her family, camping and cheering on the Packers.