Delivering Local Content to 27,000 Web Sites
Minneapolis, MN, October 6, 2009 – DigitalTown, Inc (OTC.BB:DGTW) and The Active Network, Inc. (Active) have signed a Strategic Alliance Agreement covering a range of content, technology and business services. The companies intend to leverage Active’s extensive data and applications suite to leverage DigitalTown’s unique portfolio of 27,000 URLs in the market for hyper-local content.
“Our portfolio of URLs is primarily focused on ‘spirit sites,’ consisting of high school and mascot names. We believe that this is one of the more compelling focal points for community life in North America,” stated Richard Pomije, Chairman and CEO of DigitalTown. “With Active’s local content and technology solutions we can deliver hyper-local solutions including a unique advertising model.”
Through the strategic alliance, the companies will initially focus on integrating Active.com content, including an extensive directory of events and facilities, school schedules, scores and rankings, with DigitalTown’s web sites. The companies will also collaborate on a number of technology solutions including event registration and organization, team and organizational web sites, and localized online communities.
“The local high school provides a natural focal point for most communities” noted Alan Cole, Vice President of Active Media Properties, a business unit of The Active Network. “Through our family of Active.com media properties we can deliver timely, hyper-local content which resonates with students, families and local supporters.”
In addition to content and technology, the companies intend to monetize the sites through online advertising and a variety of subscription and transaction services.
About DigitalTown
DigitalTown, Inc. in Burnsville, MN is a holding company of intellectual property, mainly domain names centered on 3 main areas, community and high schools, media and technology.
Safe Harbor Language
Any statements contained here-in related to future events are forward-looking statements and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act 1995. Readers are cautioned not to place undue reliance on forward-looking statements. DigitalTown, Inc. undertakes no obligation to update any such statements to reflect actual events. For more information, please visit www.digitaltown.com.
About The Active Network
The Active Network delivers integrated technology solutions, marketing services and online media properties that enable and encourage participation in activities and events. For more information, please visit www.ActiveNetwork.com.
Active.com is the leading online community for people who want to discover, learn about, share, register for and ultimately participate in activities about which they are passionate. Millions of active individuals visit Active.com each month to search and register online for races, team sports and recreational activities; interact with others who have similar interests; start online training programs; and access nutrition, fitness and training tips.