Online Race Registration on Active.com Increased Over 15 Percent in 2009
SAN DIEGO, CA – March 17, 2010 – The Active Network, Inc., a technology and media company, today announced that online registration for running events taking place in the United States in 2009 was up over 15 percent over the previous year.
Active Network is the largest provider of sports registration software for endurance events and organizations in North America, including thousands of running events annually. The findings, compiled by Active Network’s ActiveEndurance division, compared online registration for running events held in both 2008 and 2009 from January through December.
Results of registrations processed through its Active.com site show a significant increase in the number of people committing to participate in running events.
- The number of people registered to participate in running events held in 2009 increased 15.45 percent over the previous year.
- Average growth in online registration for running events was 22.9 percent.
- Over 72 percent of running events in 2009 experienced growth in online registration over the previous year.
In addition to seeing an increase in online registrations for running events, Active Network also saw a 150 percent increase in sales of its ActiveTrainer running training plans in 2009. ActiveTrainer.com provides hundreds of online running, triathlon, cycling, walking and general strength and fitness training tools and plans created by top professionals in their sport.
"Our Active Network data shows that more people than ever want to live a healthier lifestyle, and registering to participate in a running event is a commitment to do so,” said Alan Cole, vice president of Active Network’s Media + Marketing division. “More importantly, people are also taking the necessary steps to train properly for these running events by downloading our training plans or seeking advice from others on our Active.com community boards. Completing a 10K, half marathon or even a full marathon is not out of reach for anyone willing to dedicate him or herself.”
About The Active Network, Inc.
The Active Network delivers integrated technology solutions, marketing services and online media properties that enable and encourage participation in activities and events. For more information, please visit www.ActiveNetwork.com.
Media Contact:
Tina Wilmott, The Active Network, Inc.
tina.wilmott@activenetwork.com or 858-964-3813