USTA.com Joins Active’s Top Media Properties to Attract New Online Advertising Opportunities
SAN DIEGO, CA – February 18, 2010 – Today, the Active Network, Inc. (Active), a leading provider of software technology and marketing solutions for community service organizations, announced that it is partnering with the United States Tennis Association (USTA) as the exclusive advertising representative for USTA.com, the Association’s official website. Active Media + Marketing, a division of the Active Network, will manage USTA.com’s online advertising inventory, and USTA.com will join Active.com’s family of popular media properties targeting people who participate in sports and activities. The communities include Active.com, ReserveAmerica.com, CoolRunning.com, iHoops.com, Eteamz.com, LaxPower.com, ActiveGolf.com, Fitness-Singles.com, and SportsPower.com among others.
USTA is the largest tennis organization in the world with more than 700,000 individual members, 7,000 organizational members, thousands of volunteers and a professional staff dedicated to growing and developing the game of tennis. USTA.com’s users are comprised of tennis consumers of all ages and genders who use the site to search for new training programs, expert tips, leagues, tournaments and tennis news. Through the new multi-year deal, Active will now provide media buying services and create advertising campaigns for marketers interested in reaching this audience.
“With tennis participation at its highest in the U.S. in the last 20 years, tennis is enjoying a resurgence, and the USTA continually looks for new ways to capitalize on that growth,” said Harlan Stone, chief business and marketing officer, USTA. “By expanding our partnership with Active, we can utilize their expertise in the active consumer market to attract new online advertisers.”
Since 2006, Active and USTA have partnered to build a tennis community, through online solutions, for both tennis organizers and players, focused on increasing participation. Active also hosts and supports the USTA’s TennisLink infrastructure, the registration and match-result system for USTA Leagues, USTA Junior Team Tennis and USTA tournaments.
“We are thrilled to build on our successful three-year relationship with the USTA and add USTA.com to our premier list of media properties that we use to connect advertisers with active-minded consumers,” said Jon Belmonte, chief operating officer, the Active Network. “With more than 30 million tennis players in the U.S, advertisers looking to maximize their reach in the tennis market should use USTA.com, the largest tennis website.”
To learn more about Active’s technology, marketing services, and advertising opportunities, visit www.ActiveNetwork.com.
About The Active Network, Inc.
The Active Network delivers integrated technology solutions, marketing services and online media properties that enable and encourage participation in activities and events. For more information, please visit www.ActiveNetwork.com.
About The USTA
The USTA is the national governing body for the sport of tennis in the U.S. and the leader in promoting and developing the growth of tennis at every level -- from local communities to the highest level of the professional game. A not-for-profit organization with 740,000 members, it invests 100% of its proceeds in growing the game. It owns and operates the US Open, the highest attended annual sporting event in the world, and launched the Olympus US Open Series linking 10 summer tournaments to the US Open. In addition, it owns the 90-plus Pro Circuit events throughout the U.S., is a minority owner and promotional partner of World TeamTennis, and selects the teams for the Davis Cup, Fed Cup, Olympic and Paralympic Games. The USTA philanthropic entity, USTA Serves, provides grants and scholarships and through tennis, helps underserved youth and people with disabilities to improve academics, build character and strive for excellence. For more information on the USTA, log on to usta.com.
Jake Gonzales, The Active Network, Inc.
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