Grassroots marketing campaign for the launch of the new Sony Walkman® W-Series MP3 player includes an online community that provides motivation and support for runners of all levels
SAN DIEGO, CALIF. – August 22, 2011 – Active.com®, a media property of The Active Network, Inc. (NYSE: ACTV), and the leading online community that connects people with the activities they love to do, announced today it has been selected by Sony Electronics to lead a nationwide online and off-line marketing campaign to promote the newest generation of its Walkman W-Series MP3 player (NWZ-W262).
Active.com develops integrated, online marketing campaigns for customers like Sony by leveraging its expansive, active consumer audience—roughly 3 million unique monthly visitors (comScore, Inc. 2011). Based on its understanding of these people’s interests, needs, habits and what influences them, the company is able to help create meaningful connections between consumers and brands.
As part of the initiative to introduce the new Walkman W-Series to runners, Active.com will launch a Sony Walkman online community focused on providing support for runners of all levels. Active.com will also create Team Sony, a nationwide group of 120 amateur athletes, carefully selected for their passion and involvement in endurance sports to be Sony Walkman brand ambassadors. Team Sony will develop original content for the online community.
"This collaboration with Sony Electronics highlights our ability to connect top-tier brands with their target demographic of active consumers," said Jon Belmonte, chief media officer at Active Network. "By connecting people with events and supporting them with a platform that makes it easy to start and maintain an exercise program, Active.com builds integrated marketing campaigns that excite and encourage consumers to take action."
Active.com offers media and marketing resources to brands that want to connect with active people. From online advertising and promotions to research services and targeted audience programs, the Company’s services have been used by a number of global brands, including Aveeno® and Dole®.
The launch of Team Sony and the Sony Walkman online community is scheduled for mid-August. For more information, or to participate, please visit: http://www.active.com/running/first-race.
About The Active Network, Inc.
The Active Network, Inc. is a leading provider of organization-based cloud computing applications serving diverse market segments including business events, community activities, outdoors and sports. Our technology platform, ActiveWorks®, transforms the way organizers manage their activities and events by automating online registrations and streamlining other critical management functions, while also driving consumer participation to their events. Our flagship media property, Active.com®, is the leading online community for people who want to discover, participate in, and share activities about which they are passionate. Headquartered in San Diego, California since 1999, the company has over 25 offices worldwide. To learn more, visit www.ActiveNetwork.com or www.Active.com. Follow Active Network on Twitter @ActiveNetwork, @Active and on Facebook.
The Active Network, Inc. cautions you that the statements included in this press release that are not a description of historical facts are forward-looking statements within the meaning of the federal securities laws. Any such statements are subject to substantial risks and uncertainties, and actual results may differ materially from those expressed in these forward-looking statements. More detailed information about The Active Network, Inc. and the risks and uncertainties that may affect the realization of these forward-looking statements is set forth in its filings with the Securities and Exchange Commission (SEC). These filings may be read free of charge on the SEC's website at www.sec.gov. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. All forward-looking statements are qualified in their entirety by this cautionary statement and The Active Network, Inc. undertakes no obligation to revise or update this press release to reflect events or circumstances after the date hereof.
Mona Klausing, Active Network
© 2011 The Active Network, Inc. All rights reserved. Active.com is a registered trademark and Active Network is a trademark of The Active Network, Inc. All other trademarks are the property of their respective owners.