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ACTIVE Network and Its Products and Services in the News® Launches Online Affiliate Program to Drive Greater Awareness of Participatory Sports and Encourage Active Lifestyles

Over 100 Online Publishers Join as Early Affiliates Including Eventful and Shape

SAN DIEGO, CA – March 28, 2011 –®, a media property of Active Network, and the leading online community that connects people with the sports and activities they love to do, today announced the launch of its first-ever online affiliate program which allows online marketers and publishers to earn revenue by directing consumers to register for activities they are interested in on In turn, the new affiliate program enables Active Network to broaden its audience reach by promoting participatory events to active consumers through consumer sites such as Eventful, Shape, and more than 100 others who have already joined the program.

The newly-launched online affiliate program provides registered affiliate websites with access to thousands of events, activities, youth camps, golf tee times, campgrounds and more from the database. Affiliates can choose one of three ways to incorporate events into their online properties from a simple banner ad, to a dynamic and customizable widget, to an API that provides the affiliate partners with the greatest control over how the events are presented on their sites. Once the consumer registers for an event or activity through, a referral commission is sent to the affiliate.

"Our affiliate program really serves three purposes – it broadens our audience of active consumers; it provides a new revenue path for our marketing and publishing partners; and it benefits consumers by allowing them to stay informed of activities and events relevant to their interests,” said Kristin Carroll, vice president of marketing at Active Network. "We are pleased to launch the program with so many well-known brands and look forward to expanding the program with more tools, functionality and event listings in the coming months.”

In addition to deriving revenue from registrations and other online transactions from, affiliates will also have the ability to track their performance through a best-in-class performance tracking interface offered by Active Network. For more information, visit

About The Active Network, Inc.

The Active Network, Inc. is a leading provider of organization-based cloud computing applications serving diverse market segments including business events, community activities, outdoors and sports. Our technology platform, ActiveWorks™, transforms the way organizers manage their activities and events by automating online registrations and streamlining other critical management functions, while also driving consumer participation to their events. Our flagship media property,, is the leading online community for people who want to discover, participate in, and share activities about which they are passionate. Headquartered in San Diego, California since 1999, the company has over 25 offices worldwide. To learn more, visit us on the web at or

Media Contacts:

Mona Klausing, Active Network

Brinlea Johnson, The Blueshirt Group

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