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ACTIVE Network and Its Products and Services in the News

Sixty of the Largest North American Cities Rely on Active Network’s Enterprise SaaS Technology to Manage City Processes Online

From facility management to online registration and payment processing, Active Network helps top U.S. and Canadian cities modernize and grow revenues

ATLANTA, GA. – November 1, 2011The Active Network, Inc. (NYSE: ACTV), the leading provider of organization-based cloud computing applications, today announced at the National Recreation and Park Association (NRPA) Congress and Exposition that its recreation management software products currently powers 60 of the top 100 cities1 in North America. With successful implementations in diverse cities such as Anchorage, Boston, Chicago, Honolulu, Houston, New York, Phoenix, San Diego, Seattle, Toronto and Vancouver – Active Network helps city recreation managers automate manual processes, gain greater efficiencies in facility management, and grow their revenues.

"After a thorough analysis of all software contenders, we selected Active Network’s online technology for its ease-of-use, improved interface and streamlined payment technology," said Melissa Shaw, project manager, Minneapolis Park and Recreation Board.

"Our technology helps cities large and small transform older, legacy computing systems into progressive and responsive solutions that best serve the public," said Matt Ehrlichman, chief strategy officer of Active Network. "We provide recreation managers with the flexible tools they need to better manage city facilities while keeping their citizens actively engaged within their communities. We have proven time and time again that our solutions reduce operating expenses and increase revenues for cities."

The company recently signed a deal with the City of Atlanta’s Department of Parks, Recreation and Cultural Affairs, this year’s NRPA Expo host, to automate its service offerings. “We chose Active Network as our preferred technology partner to manage our reservations, registrations and memberships due to its proven track record in helping cities centralize information and gain greater oversight and management of critical processes,” said George Dusenbury, Commissioner for the Department of Parks, Recreation and Cultural Affairs. "We’re looking forward to working with Active Network to streamline our facility management, program registrations and memberships, and thereby drive greater value to the public we serve."

Active Network will demonstrate its recreation software technology at the NRPA Exposition in Booth #2038. For more information on how Active Network can benefit your city, please visit our parks and recreation overview.

1 Based on population.

About The Active Network, Inc.

The Active Network, Inc. is the leading provider of organization-based cloud computing applications—serving the business events, community activities, outdoors, and sports markets— with over 47,000 global business customers and 70 million annual transactions reported last year. Our technology platform, ActiveWorks®, transforms the way organizers manage their activities and events by automating online registrations and streamlining other critical management functions, while also driving consumer participation to their events. Our flagship media property,®, is the leading online community for people who want to discover, participate in, and share activities about which they are passionate. Headquartered in San Diego, California since 1999, the company has over 25 offices worldwide. To learn more, visit or Follow Active Network on Twitter @ActiveNetwork, @Active and on Facebook.

About Forward-Looking Statements

The Active Network, Inc. cautions you that the statements included in this press release that are not a description of historical facts are forward-looking statements within the meaning of the federal securities laws. Any such statements are subject to substantial risks and uncertainties, and actual results may differ materially from those expressed in these forward-looking statements. More detailed information about The Active Network, Inc. and the risks and uncertainties that may affect the realization of these forward-looking statements is set forth in its filings with the Securities and Exchange Commission (SEC). These filings may be read free of charge on the SEC's website at You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. All forward-looking statements are qualified in their entirety by this cautionary statement and The Active Network, Inc. undertakes no obligation to revise or update this press release to reflect events or circumstances after the date hereof.

Mona Klausing, Active Network


© 2011 The Active Network, Inc. All rights reserved. is a registered trademark and Active Network is a trademark of The Active Network, Inc. All other trademarks are the property of their respective owners.

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