SAN DIEGO, CALIF. – November 15, 2011 – Triathlon America, an industry organization dedicated to promoting the sport and the business of triathlon, and The Active Network, Inc.. (NYSE: ACTV), the leading provider of organization-based cloud computing applications, today announced they have entered into a strategic agreement to conduct a comprehensive study of men and women participating in the sport of triathlon.
Online registrations for triathlon events through Active.com®, the flagship media property of Active Network, have increased more than 200% over the past three years. With the recent surge in triathlon participation, this national study will provide valuable information for organizations interested in reaching this active consumer audience. Through detailed, quantitative research from thousands of active triathlon participants, sample insights will include:
- Demographic information
- Spending and training habits
- Motivators
- Brand preferences and attitudes
- Frequency of races and distances
"Triathlon America is the only organization representing the businesses serving the triathlon industry and those who also participate in the sport," said Jack Caress, president of Triathlon America. "This study will provide one of the deepest dives ever done into triathlon and its trends, so that companies and individuals can provide better products and services to those who are passionate about the sport."
"We have seen a tremendous uptick in triathlon participation in the past five years, and given this recent trend, it is crucial for organizations to better understand this highly passionate and driven consumer audience," said Kristin Carroll, vice president of media & marketing at Active Network. "We have a deep understanding of and unique access to endurance athletes and their interests via our media property, Active.com, and we look forward to leveraging this knowledge for the benefit of the industry."
Results of this in-depth study will be released at the Triathlon America Conference which takes place February 19 – 21, 2012 in San Diego, CA. More information about the Triathlon America Conference and how to register can be found at www.triathlon-america.com.
About Triathlon America
Triathlon America is an industry organization dedicated to promoting the sport and the business of triathlon. Founded by a group of industry leaders, Triathlon America advocates for the interests of triathlon businesses, provides educational and informative programs, and encourages increased participation in the sport. For more information, please visit www.triathlon-america.com.
About The Active Network, Inc.
The Active Network, Inc. is a leading provider of organization-based cloud computing applications serving diverse market segments including business events, community activities, outdoors and sports. Our technology platform, ActiveWorks®, transforms the way organizers manage their activities and events by automating online registrations and streamlining other critical management functions, while also driving consumer participation to their events. Our flagship media property, Active.com®, is the leading online community for people who want to discover, participate in, and share activities about which they are passionate. Headquartered in San Diego, California since 1999, the company has over 25 offices worldwide. To learn more, visit www.ActiveNetwork.com or www.Active.com. Follow Active Network on Twitter @ActiveNetwork, @Active and on Facebook.
Media Contacts:
Mona Klausing, Active Network
Mona.Klausing@activenetwork.com
858-964-3813
Tina Wilmott
tina@wilmottgroup.com
858-876-4705
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