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ACTIVE Network and Its Products and Services in the News

Active Network to Power America’s First Zoo

Sophisticated Commerce Engine Designed to Help Philadelphia Zoo Increase Reporting and Analytics, Improve Business Operations and Better Serve its Members

San Diego, CA —September 6, 2012 ACTIVE Network (NYSE: ACTV), the leader in cloud-based activity and participant management™, today announced that the Philadelphia Zoo has chosen its RTP|ONE™ commerce engine to power Zoo operations—from ticketing and point of sale (POS) to food and beverage sales. ACTIVE Network was brought in to help the Philadelphia Zoo manage its guest lifecycle more effectively to increase attendance, manage memberships and optimize overall operations through a single system that integrates critical back-end and customer-facing functions and provides a centralized view of performance through advanced reporting and analytics.

“With the help of ACTIVE Network, we’re looking forward to having better visibility and insight into our guests and how they are interacting with us when they’re here,” said Caryn Rubinstein, Director of Membership and Business Solutions at the Philadelphia Zoo. “This information can help us determine what attractions are most popular and valuable to our guests so that we can provide the most relevant and educational exhibits.”

Through ACTIVE Network’s innovative technology, Philadelphia Zoo members will soon have access to Area Wide Charge capabilities, meaning that they can gain admission to onsite attractions and purchase food and beverage through a single card. In turn, the data collected from the card will give the Philadelphia Zoo better insight into guests’ behavior and participation, as well as help to potentially increase attendance, membership and retention through targeted loyalty programs and promotions for repeat customers. In addition, the data will provide Zoo staff with information to help increase operational efficiency and gain insights into seasonality and peak attendance through access to historical data, ensuring that the Zoo is staffed accordingly.

Additionally, ACTIVE Network is creating a custom online store for the Philadelphia Zoo that will allow guests to register for and manage online accounts, granting them access to purchase tickets, merchandise and renew memberships all within a single shopping cart experience. The Zoo will also create an integrated online store for businesses that resell Philadelphia Zoo tickets, giving the Zoo clearer visibility into business performance.

“Philadelphia Zoo implementing our enterprise software is an exciting and important milestone for ACTIVE Network and represents another way we are bringing our full breadth of technology solutions to a venerable cultural attraction and helping them deliver a better guest experience,” said Ram Krishnan, SVP of Communities at ACTIVE Network. “By applying the expertise we’ve garnered in other markets we serve—such as ski, resorts and attractions—we have the ability to help organizations like the Philadelphia Zoo transform business operations and guest interactions.”

ACTIVE Network helps bring together businesses and community organizations with families and the activities they enjoy. The company’s activity and participant management solutions make it easier for all kinds of organizations to automate and streamline their operations while making it easier and more enjoyable for people to lead enriched, active lives. From event registration, ticketing and facilities reservations to payment processing, digital giving and member communications, ACTIVE Network helps businesses operate smarter and engage more effectively with their customers. Key markets served by ACTIVE Network Communities include parks & recreation, resorts & attractions, local government, faith-based organizations, and youth programs such as camps and specialty schools. For more information on ACTIVE Network Communities, please visit

About ACTIVE Network

ACTIVE Network (NYSE: ACTV) is on a mission to make the world a more active place. With deep expertise in activity and participant management™, our ACTIVE Works® cloud technology helps organisers transform and grow their businesses. We do this through technology solutions that power the world’s activities and through online destinations such as® that connect people with the things they love to do. Serving over 50,000 global business customers and driving over 80 million transactions annually, we help organisers get participants, manage their events and build communities. ACTIVE Network is headquartered in San Diego, California and has over 30 offices worldwide. Learn more at or and engage with us on Twitter @ACTIVEnetwork, @ACTIVE and on Facebook.

About Forward-Looking Statements

The ACTIVE Network, Inc. cautions you that the statements included in this press release that are not a description of historical facts are forward-looking statements within the meaning of the federal securities laws. Any such statements are subject to substantial risks and uncertainties, and actual results may differ materially from those expressed in these forward-looking statements. More detailed information about The ACTIVE Network, Inc. and the risks and uncertainties that may affect the realization of these forward-looking statements is set forth in its filings with the Securities and Exchange Commission (SEC). These filings may be read free of charge on the SEC's website at You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. All forward-looking statements are qualified in their entirety by this cautionary statement and The ACTIVE Network, Inc. undertakes no obligation to revise or update this press release to reflect events or circumstances after the date hereof.


© 2012 The ACTIVE Network, Inc. All rights reserved. and ACTIVE Works are registered trademarks of The ACTIVE Network, Inc. ACTIVE Network, is a trademark of The ACTIVE Network, Inc. All other trademarks are the property of their respective owners.

Media Contact:

Mona Klausing, ACTIVE Network

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