Macworld/iWorld Selects ACTIVE Network's Conference™ Solution For End-To-End Event Intelligence

Leading Technology Will Connect Attendees and Deliver Business Insight into World’s Ultimate Fan Event for Apple Product Users

San Diego, CA—September 25, 2012 - ACTIVE Network, Inc. (NYSE: ACTV), the leader in cloud-based activity and participant management™ solutions, today announced that IDG World Expo, the owner of Macworld/iWorld—the world’s ultimate fan event for people who use, create and love Apple products—has chosen ACTIVE Network’s Conference™ platform to provide sophisticated tools for building communities, tracking activity, monitoring attendee sentiment, and delivering content to mobile devices at the 2013 Macworld/iWorld event.

"The face-to-face event experience is evolving quickly, and conference technology needs to evolve with it. Beyond managing logistics, we need event technology that facilitates engagement and measures the value of face-to-face activity in concrete business terms," said Mary Dolaher, chief executive officer of IDG World Expo. “Macworld/iWorld is at the forefront of current technology, which is why we chose ACTIVE Network's Conference solution. We believe Conference reflects the future of event management, and we're looking forward to harnessing this next-generation technology at Macworld/iWorld 2013.”

Leveraging Conference’s analysis tools, onsite technologies and social and mobile features, Macworld/iWorld will benefit from real-time attendee feedback, easy content updates, powerful online registration and close collaboration with exhibitors. Show management will be able to engage conference-goers well before they arrive and long after they leave through sophisticated reporting and analytics to help them measure performance, optimize activities on the fly and plan for next year.

Key features of ACTIVE Network’s Conference solution include:

• Social networking: With ACTIVE Connect™, Macworld/iWorld attendees can identify fellow attendees, speakers, or exhibitors with similar interests and engage with them before, during and after the event. They can also tag interests for later reference and share them with their networks.
• Mobile support: Along with Conference’s user-friendly mobile application, Macworld/iWorld attendees will have access to the industry’s richest iOS (iPhone and iPad) applications, with support for online registration, QR-code contact sharing, gamification and mobile collaboration.
• Surveys: Organizers can conduct custom surveys for direct feedback, helping them identify areas for improvement and make changes immediately, rather than days, weeks or even years after an event.
• Personalized scheduling: Conference puts attendees at the center of a custom-tailored event experience, enabling them to create personalized schedules that include, training classes, workshops, demonstrations, and performances.

Active Network’s Conference solution is a leading technology for large, complex events that need the latest engagement and management technology. It covers the event lifecycle, including logistics, engagement, metrics and business intelligence, and powers some of the industry’s most prominent corporate events, including Adobe, Cisco Live! and US. Greenbuild.

“The worldwide Apple community comes to Macworld/iWorld for the unique benefits that only come from meeting face-to-face,” said JR Sherman, SVP of Business Solutions at ACTIVE Network. “Our Conference solution is transforming face-to-face interaction by making events persistent, connected and measurable 365 days a year. It replaces the siloed point solutions organizers previously used for everything from registration to marketing to speaker management. By combining all those functions and data together in one solution, it brings new levels of transparency to the attendee experience and can help deliver improved ROI for exhibitors as well as valuable business insights that were not previously available.”

Macworld/iWorld will take place at Moscone Center, San Francisco, Thursday, January 31, 2013, through Saturday, February 2, 2013. For more information on Macworld/iWorld, visit www.macworldiworld.com.

ACTIVE Network is helping the events industry move beyond a focus on meetings logistics and spend management to one that includes community engagement, which helps enable organizations to build lifetime value with their customers and employees. The company’s Business Solutions power customers of all sizes—including small and medium-sized businesses, enterprise corporations, associations, tradeshows and expos—with a single technology suite for their entire event management needs. The Business Solutions technology suite includes Conference™ for large flagship conferences, RegOnline® for attendee management solutions, StarCite® SMM for strategic meetings management and event expense management, and the StarCite Supplier Marketplace to connect events with suppliers. For more information on ACTIVE Network Business Solutions please visit www.ACTIVEevents.com.

About ACTIVE Network

ACTIVE Network (NYSE: ACTV) is on a mission to make the world a more active place. With deep expertise in activity and participant management™, our ACTIVE Works® cloud technology helps organisers transform and grow their businesses. We do this through technology solutions that power the world’s activities and through online destinations such as ACTIVE.com® that connect people with the things they love to do. Serving over 50,000 global business customers and driving over 80 million transactions annually, we help organisers get participants, manage their events and build communities. ACTIVE Network is headquartered in San Diego, California and has over 30 offices worldwide. Learn more at ACTIVEnetwork.com or ACTIVE.com and engage with us on Twitter @ACTIVEnetwork, @ACTIVE and on Facebook.

About Forward-Looking Statements

The ACTIVE Network, Inc. cautions you that the statements included in this press release that are not a description of historical facts are forward-looking statements within the meaning of the federal securities laws. Any such statements are subject to substantial risks and uncertainties, and actual results may differ materially from those expressed in these forward-looking statements. More detailed information about The ACTIVE Network, Inc. and the risks and uncertainties that may affect the realization of these forward-looking statements is set forth in its filings with the Securities and Exchange Commission (SEC). These filings may be read free of charge on the SEC's website at www.sec.gov. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. All forward-looking statements are qualified in their entirety by this cautionary statement and The ACTIVE Network, Inc. undertakes no obligation to revise or update this press release to reflect events or circumstances after the date hereof.

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© 2012 The ACTIVE Network, Inc. All rights reserved. ACTIVE.com and ACTIVE Works are registered trademarks of The ACTIVE Network, Inc. ACTIVE Network, is a trademark of The ACTIVE Network, Inc. All other trademarks are the property of their respective owners.

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