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Mississippi Department of Wildlife, Fisheries & Parks Consolidates Services with ACTIVE Network

First Customer to Streamline Data on ActiveWorks® to Provide Citizens Better Access to the Great Outdoors

SAN DIEGO, Calif. — December 13, 2012 — ACTIVE Network (NYSE: ACTV), the leader in cloud-based Activity and Participant Management™ (APM), announced that longtime customer, the Mississippi Department of Wildlife, Fisheries & Parks (MDWFP) has successfully streamlined its outdoor services on the ActiveWorks® Outdoors technology platform. MDWFP is the first Outdoors customer to consolidate information, like game harvest reporting and registration information, into a single database.

Earlier this year, ACTIVE Network successfully migrated roughly 10 million sales records with more than 12 year’s worth of data to the ActiveWorks Outdoors technology platform. Since rolling out the new system, MDWFP has issued more than 310,000 permits and has made getting outdoors easier and more convenient.

“Harnessing this technology and migrating to one platform has helped us improve efficiency and productivity,” said Curtis Thornhill, chief systems information officer at MDWFP. “This platform is a launch pad for us to continue to streamline our operations, as well as grow additional capabilities into our system in the future, such as big game and lottery systems.”

ActiveWorks Outdoors enables MDWFP’s outdoor operations, including campground reservations, hunting & fishing licenses and vehicle license renewals, to be managed under a single, highly configurable cloud-based system with the added benefits of centralized reporting and the ability to process payments quickly.

“We work with more than 40 state customers to help them run their day-to-day more smoothly. MDWFP is one of the first agencies of its kind to use cloud-based technology to streamline its operations and manage its data assets,” said Steve Connolly, senior vice president of Outdoors at ACTIVE Network. “ActiveWorks Outdoors is designed to manage costs and reduce time spent on administrative tasks. Customers can then focus on providing great service to their citizens."

ACTIVE Network processes more than 37 million hunting and fishing licenses annually and is the number one processor of hunting and fishing licenses in the United States. ActiveWorks Outdoors offers enterprise-level management of outdoor recreation facilities and programs on public lands, including campgrounds and parks, marinas, historical/natural tour/ticketing sites, wilderness areas, and game/wildlife management programs. The consumer portals operated under the and brands provide booking access to the largest inventory of outdoor recreation activities in North America. To learn more, visit:

About ACTIVE Network
ACTIVE Network (NYSE: ACTV) is on a mission to make the world a more active place. With deep expertise in Activity and Participant Management™ (APM), our ActiveWorks® cloud technology helps organizations transform and grow their businesses. We do this through technology solutions that power the world’s activities and through online destinations such as® that connect people with the things they love to do. Serving over 50,000 global business customers and driving over 80 million transactions annually, we help organizations get participants, manage their events and build communities. ACTIVE Network is headquartered in San Diego, California and has over 30 offices worldwide. Learn more at or and engage with us on Twitter @ACTIVEnetwork, @ACTIVE and on Facebook.

About Forward-Looking Statements
The Active Network, Inc. cautions you that the statements included in this press release that are not a description of historical facts are forward-looking statements within the meaning of the federal securities laws. Any such statements are subject to substantial risks and uncertainties, and actual results may differ materially from those expressed in these forward-looking statements. More detailed information about The Active Network, Inc. and the risks and uncertainties that may affect the realization of these forward-looking statements is set forth in its filings with the Securities and Exchange Commission (SEC). These filings may be read free of charge on the SEC's website at You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. All forward-looking statements are qualified in their entirety by this cautionary statement and The Active Network, Inc. undertakes no obligation to revise or update this press release to reflect events or circumstances after the date hereof.

© 2012 The Active Network, Inc. All rights reserved. and ActiveWorks are registered trademarks of The Active Network, Inc. Active Network and Activity and Participant Management are trademarks of The Active Network, Inc. All other trademarks are the property of their respective owners.
Media Contact:
Megan Lavine, ACTIVE Network

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