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Active Network and Recon Instruments to Showcase Innovative, Wearable Mobile Technology for Ski Market at Google I/O Event

RTP LiveView™ Mobile App Integrated with Recon’s HUD Technology for Ski Goggles Delivers a Personalized Consumer Skiing and Snowboarding Experience

SAN DIEGO and SAN FRANCISCO, Calif. – June 27, 2012 – Today, in conjunction with the Google I/O tech conference, Active Network, Inc. (NYSE: ACTV), the leader in cloud-based activity and participant management™ solutions, has joined forces with Recon Instruments to demonstrate the first-of-its-kind wearable mobile technology for the ski market using a Heads-up Display (HUD) with goggles. Recon Instruments’ MOD Live HUD for ski goggles will be the first to run Active Network’s new RTP LiveView™ Android lifestyle app capable of delivering a highly differentiated experience where skiers and snow boarders can view direct-to-eye navigational information and personalized data within their goggles. The leading-edge, hands-free mobile technology represents a breakthrough application combining real-time content and adapted augmented reality technology in ski goggles—bringing immediacy and convenience to users right on the slopes.

Recon’s HUD Software Development Kit (SDK) integrates RTP LiveView technology adapted from two of Active Network’s proven mobile platforms—RTP LivePass™ and RTP REALX. The LivePass platform offers information about snow and weather conditions for ski runs, GPS mapping and live destination information including lift availability, along with personalized touches such as social media integration, photo galleries, and up-to-the-second personal statistics. In addition, RTP REALX was used to create REALSKI™, the first augmented reality application designed to help guests navigate ski resorts. Currently available for over 100 North American ski resorts, Active Network’s patent-pending technology is being adapted to a new form factor to provide a unique navigation experience for users of MOD Live.

“Adapting Active’s proprietary software to this exciting new consumer platform underscores our commitment to delivering innovative and compelling solutions to our customers, while also exploring the outer limits of technology,” said Darko Dejanovic, chief product, technology and innovation officer at Active Network. “Working with leading-edge technology partners like Recon is part of our on-going strategy to continuously strive for the best and most promising applications that have the potential to significantly enhance how people participate in activities they are passionate about.”

“We are proud to be one of the 100 innovators selected to demonstrate our new Heads-up Display within the Google I/O Sandbox,” said Tyson Miller, director of online at Recon Instruments. “Recon is the first company in the world to bring a HUD to market successfully, and this collaboration with Active Network illustrates our continued innovation at the forefront of HUD technology. We believe skiers and riders will love these new apps and we look forward to non-snow sports enthusiasts being able to enjoy this technology soon.”

Recon Instruments’ MOD Live HUD for ski goggles with integrated RTP LiveView functionality is expected to be available in time for the ski season this fall. To experience these new goggles like you’re right there on the slopes, check out this demo video, or get a hands-on demo at Recon Instruments’ display area within the Developers Sandbox at Google I/O, June 27-29, 2012 in San Francisco.

Active Network helps bring together businesses and community organizations with families and the activities they enjoy. The company’s activity and participant management solutions make it easier for all kinds of organizations to automate and streamline their operations while making it easier and more enjoyable for people to lead enriched, active lives. From event registration, ticketing and facilities reservations to payment processing, digital giving and member communications, Active Network helps businesses operate smarter and engage more effectively with their customers. Key markets served by Active Network Communities include parks & recreation, resorts & attractions, local government, faith-based organizations, and youth programs such as camps and specialty schools. For more information on Active Network Communities, please visit

About The Active Network, Inc.

Active Network (NYSE: ACTV) is on a mission to make the world a more active place. With deep expertise in activity and participant management™, our ActiveWorks® cloud technology helps organizations transform and grow their businesses. We do this through technology solutions that power the world’s activities and through online destinations such as® that connect people with the things they love to do. Serving over 50,000 global business customers and driving over 80 million transactions annually, we help organizations get participants, manage their events and build communities. Active Network is headquartered in San Diego, California and has over 30 offices worldwide. Learn more at or and engage with us on Twitter @ActiveNetwork, @Active and on Facebook.

About Forward-Looking Statements

The Active Network, Inc. cautions you that the statements included in this press release that are not a description of historical facts are forward-looking statements within the meaning of the federal securities laws. Any such statements are subject to substantial risks and uncertainties, and actual results may differ materially from those expressed in these forward-looking statements. More detailed information about The Active Network, Inc. and the risks and uncertainties that may affect the realization of these forward-looking statements is set forth in its filings with the Securities and Exchange Commission (SEC).These filings may be read free of charge on the SEC's website at You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. All forward-looking statements are qualified in their entirety by this cautionary statement and The Active Network, Inc. undertakes no obligation to revise or update this press release to reflect events or circumstances after the date hereof.


© 2012 The Active Network, Inc. All rights reserved. RTP|ONE is a registered trademark of The Active Network, Inc. REALSKI, RTP LivePass, RTP LiveView and Active Network are trademarks of The Active Network, Inc. All other trademarks are the property of their respective owners.

Media Contact:

Mona Klausing, Active Network

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