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ACTIVE Network Publishes Event Management Software Buyer's Guide

Top Ten Questions Smart Companies Need to Ask

SAN DIEGO, Calif.— March 27, 2013 — Organizations spend an estimated 9% on meetings and events each year1, yet determining the return on investment (ROI) of those programs can be difficult. Choosing smart event management software can not only help organizations increase efficiency and attendee engagement, but also extract the intelligence needed to grow their business. Today, The ACTIVE Network, Inc. (NYSE:ACTV), the leader in cloud based activity and participant management™ (APM) solutions, published a buyer’s guide on the top ten questions smart companies need to ask when purchasing event management software.

Questions from the buyer’s guide include:
1.  How will event tech help me do my job better?
2.  How will event tech help me prove ROI?
3.  How will event tech help me grow my business?
4.  How will event tech help me demonstrate cost savings?
5.  How will event tech make my attendees happy?
6.  How will event tech improve my relationship with attendees?
7.  How will event tech improve my relationship with exhibitors?
8.  How will event tech improve my relationship with hotels?
9.  What is the true cost of event tech?
10. What event tech services should I choose?

The guide from ACTIVE is divided into six mini-sections designed to advise meeting and event decision makers through the purchasing process, covering: Event Tech & Me, Cost Savings, Event Tech & Your Attendance, Event Tech & Your Business Partners, True Cost and Choosing Services.

Download your FREE copy of the Top 10 Questions Smart Companies Need to Ask When Buying Event Management Software today.

ACTIVE Network is powering the next generation of smart events through its Business Solutions technology suite, which provides intelligent data and insights designed to increase potential revenue growth, deepen attendee engagement and gain efficiency. Customers of all sizes—including small and medium-sized businesses, enterprise corporations, associations, tradeshows and expos—benefit from a single technology partner for all of their event management needs. The Business Solutions technology suite includes ACTIVE Conference for large flagship conferences, ACTIVE RegOnline® for attendee management solutions, ACTIVE StarCite® for strategic meetings management and event expense management, and the ACTIVE Marketplace to connect events with suppliers. For more information on ACTIVE Network Business Solutions please visit

About ACTIVE Network
ACTIVE Network (NYSE: ACTV) is on a mission to make the world a more active place. With deep expertise in Activity and Participant Management™ (APM), our ActiveWorks® cloud technology helps organizations transform and grow their businesses. We do this through technology solutions that power the world’s activities and through online destinations such as® that connect people with the things they love to do. Serving over 55,000 global business customers and driving more than 90 million transactions annually, we help organizations get participants, manage their events and build communities. ACTIVE Network is headquartered in San Diego, California and has offices worldwide. Learn more at or and engage with us on Twitter @ACTIVEnetwork, @ACTIVE and on Facebook.

About Forward-Looking Statements
The ACTIVE Network, Inc. cautions you that the statements included in this press release that are not a description of historical facts are forward-looking statements within the meaning of the federal securities laws. Any such statements are subject to substantial risks and uncertainties, and actual results may differ materially from those expressed in these forward-looking statements. More detailed information about The ACTIVE Network, Inc. and the risks and uncertainties that may affect the realization of these forward-looking statements is set forth in its filings with the Securities and Exchange Commission (SEC). These filings may be read free of charge on the SEC's website at You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. All forward-looking statements are qualified in their entirety by this cautionary statement and The ACTIVE Network, Inc. undertakes no obligation to revise or update this press release to reflect events or circumstances after the date hereof.


© 2013 The Active Network, Inc. All rights reserved., RegOnline, StarCite and the StarCite Supplier Marketplace are registered trademarks of The Active Network, Inc. ACTIVE Network and Activity and Participant Management are trademarks of The Active Network, Inc. All other trademarks are the property of their respective owners.

Media Contact:
Aleksandra Bruce, ACTIVE Network

1. Strategic Meetings Management, Aberdeen Group, July 2012

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