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ACTIVE Network Unveils Social Media Playbook

Best practices, tips and tricks for developing social media strategy, maximizing latest platforms for meetings and events

SAN DIEGO, Calif.—Oct. 15, 2013─ACTIVE Network ® (NYSE: ACTV), the leader in cloud-based Activity and Participant Management™ solutions, today announced at IMEX America (booth #2661) the availability of a Social Media Playbook that provides best practices, tips and tricks for developing a winning social media strategy and helping to maximize the latest platforms for meetings and events. Available as a free download from ACTIVE Network’s website, the Social Media Playbook includes several short articles on topics ranging from creating a social media strategy, to determining the right platforms, to examples of how leading companies are successfully incorporating social media into their meetings and events programs. Also included are articles on best practices specific to Facebook, Twitter, blogs, LinkedIn, YouTube, Pinterest, and Google +; as well as information on how to measure the success of social media by analyzing key metrics. The social media playbook can be downloaded today, from:

“Social media is about much more than just marketing,” said Anthony Miller, vice president of Strategy and Business Development with ACTIVE Network’s Business Solutions Group. “At its core, social media is about building relationships with customers and prospective customers. It is about understanding the individual and engaging with them to get better intelligence around what their needs and interests are. We’re excited to share this playbook, which serves as a blueprint that meeting and event planners, and businesses in general, can use to create and help maximize their social media strategy.”

According to a March 2013 report by Altimeter Group entitled, “Evolution of Social Business,” only 34% of companies surveyed felt their social media strategy was connected to business outcomes. This means that 66% of companies are active in social media without their efforts being grounded in business goals. ACTIVE Network created the Social Media Playbook to help companies make the most of this important tool for reaching customers. In addition to the aforementioned best practices, tips, and tricks, the Social Media Playbook includes an example blank template for conducting a social media brainstorm, as well as a chapter on how to diagram a social media strategy. A glossary provides definitions of key social media buzzwords such as hashtag, crowdsource and meme. The playbook also includes information on measuring key metrics such as conversation rate, amplification rate, applause rate, and economic value to learn what customers are interested in, and assess social ROI. For more information, visit:

ACTIVE Network ® Business Solutions Group
ACTIVE Network ® is powering the next generation of SMART EVENTS™ through its Business Solutions technology suite, which provides intelligent data and insights designed to increase potential revenue growth, deepen attendee engagement and gain efficiency. Customers of all sizes—including small and medium-sized businesses, enterprise corporations, associations, tradeshows and expos—benefit from a single technology partner for all of their event management needs. The Business Solutions technology suite includes ACTIVE Conference™ for large flagship conferences, ACTIVE RegOnline™ for attendee management solutions, ACTIVE StarCite™ for strategic meetings management and event expense management, and the ACTIVE Marketplace™ to connect events with suppliers. For more information on ACTIVE Network Business Solutions please visit

About ACTIVE Network ®
ACTIVE Network ® is the leading provider of Activity and Participant Management™ solutions. Our leading ACTIVE Works cloud platform scales to meet the needs of our customers, large and small, and makes managing and operating all types of activities, events and organizations smarter and more efficient. We power over 55,000 global customers and build leading vertical technology applications for the markets we serve. ACTIVE Network was founded in 1999, is headquartered in San Diego, California, and has offices worldwide.  For more information, visit or follow us @activenetwork.

About Forward-Looking Statements
The Active Network, Inc. cautions you that the statements included in this press release that are not a description of historical facts are forward-looking statements within the meaning of the federal securities laws. Any such statements are subject to substantial risks and uncertainties, and actual results may differ materially from those expressed in these forward-looking statements. More detailed information about The Active Network, Inc. and the risks and uncertainties that may affect the realization of these forward-looking statements is set forth in its filings with the Securities and Exchange Commission (SEC). These filings may be read free of charge on the SEC's website at You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. All forward-looking statements are qualified in their entirety by this cautionary statement and The Active Network, Inc. undertakes no obligation to revise or update this press release to reflect events or circumstances after the date hereof.


© 2013 The Active Network, Inc. All rights reserved. RegOnline is a registered trademark of The Active Network, Inc. ACTIVE Network is a trademark of The Active Network, Inc. All other trademarks mentioned herein are the property of their respective owners.

Media Contact:
Michelle Ragsdale

Social media playbook available through media contact, or:

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