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Ironman and ACTIVE Network Expand Relationship Globally Across All Brands

SAN DIEGO, Calif. and TAMPA, Fla. — April 11, 2013The ACTIVE Network, Inc. (NYSE:ACTV), the leader in cloud-based Activity and Participant Management™ (APM) solutions, and IRONMAN today announced a three-year deal to expand their relationship worldwide. As the Official Registration Partner and Official Global Sponsor of IRONMAN, ACTIVE will continue to serve the needs of athletes by offering race registration solutions through a single, global technology platform for IRONMAN’s nearly 190 events worldwide across five brands.

“It’s our goal to provide our world-class athletes with the best participant experience possible – from the registration process to the finish line,” said Andrew Messick, Chief Executive Officer of World Triathlon Corporation (d/b/a IRONMAN). “We believe ACTIVE is the only technology partner sophisticated enough to do this for us on a global scale. For 35 years, IRONMAN has taken pride by offering world-class events, and by continuing our relationship with ACTIVE, our athletes will have access to outstanding technology that enables a simple registration process so that the focus remains on their training journey and race day experience.”

ACTIVE’s Vice President of Sales, Mike Reilly, has seen the expansion of IRONMAN® triathlons worldwide and the relationship between ACTIVE and IRONMAN take root and flourish.

“Since 1999, ACTIVE has powered hundreds of IRONMAN events and registered tens of thousands of participants,” Reilly said. “Participation in IRONMAN events has skyrocketed in the past decade and races are selling out faster than ever. The 2013 IRONMAN Florida, for example, sold out in less than a minute – a new record for IRONMAN registration. As the global popularity of the sport grows, I am honored to continue to welcome athletes across the finish line and proclaim them an IRONMAN.”

“As IRONMAN’s technology needs have developed over the past two decades, so has the sophistication of our activity and participant management technology solutions,” added Dave Alberga, executive chairman at ACTIVE Network. Our ongoing relationship with IRONMAN is significant to us and we look forward to continuing to power IRONMAN athletes around the world.”

ACTIVE’s race management software provides IRONMAN with a consolidated global back-end system. For IRONMAN, the benefits include:

  • A single global platform capable of handling rush events with thousands of registrants per minute
  • 13 languages and 10 currencies now supported
  • A centralized participant database providing consistent insight into participant needs

Additionally, athletes will be able to:

  • Register almost anywhere, anytime through a desktop or mobile device
  • Save time by pre-populating their registration and credit card information using a Facebook or account
  • Secure their spot quickly using a simple two-step registration process, where athletes can pay immediately but complete registration questions and waivers later

For more information, visit or

About ACTIVE Network

ACTIVE Network (NYSE: ACTV) is on a mission to make the world a more active place. With deep expertise in Activity and Participant Management™ (APM), our ActiveWorks® cloud technology helps organizations transform and grow their businesses. We do this through Activity and Participation Management Solutions that power the world’s activities and through online destinations such as® that connect people with the things they love to do. Serving over 50,000 global business customers and driving over 80 million transactions annually, we help organizations get participants, manage their events and build communities. ACTIVE Network is headquartered in San Diego, California and has over 30 offices worldwide. Learn more at or and engage with us on Twitter @ACTIVEnetwork, @Active and on Facebook.


The iconic IRONMAN® Series of events is the largest participation sports platform in the world.  Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Recognized for excellence through distinguished events, world-class athletes and quality products, World Triathlon Corporation (d/b/a IRONMAN), owner and operator of the IRONMAN® Series, has grown from owner of a single race to a global sensation with nearly 190 events across five unique brands: IRONMAN®, IRONMAN 70.3®, 5150™ Triathlon Series, Iron Girl® and IronKids®. For more information, visit

About Forward-Looking Statements

The Active Network, Inc. cautions you that the statements included in this press release that are not a description of historical facts are forward-looking statements within the meaning of the federal securities laws. Any such statements are subject to substantial risks and uncertainties, and actual results may differ materially from those expressed in these forward-looking statements. More detailed information about The Active Network, Inc. and the risks and uncertainties that may affect the realization of these forward-looking statements is set forth in its filings with the Securities and Exchange Commission (SEC). These filings may be read free of charge on the SEC's website at You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. All forward-looking statements are qualified in their entirety by this cautionary statement and The Active Network, Inc. undertakes no obligation to revise or update this press release to reflect events or circumstances after the date hereof.


© 2013 The Active Network, Inc. All rights reserved., ActiveWorks, are registered trademarks of The Active Network, Inc. ACTIVE Network, Activity and Participant Management is a trademark of The Active Network, Inc. IRONMAN® is a registered trademark of World Triathlon Corporation. All other trademarks referenced herein are the property of their respective owners.

Media Contacts:

Megan Lavine, ACTIVE Network

Dan Berglund, IRONMAN

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