Addition Aims to Further Develop GolfNow Services to Partners at Municipal Courses, Multi-Course Operators and Resort Operations
ORLANDO, Fla., October 1, 2014 – GolfNow has expanded its portfolio by adding ACTIVE Network’s golf division, a leading management solutions platform that focuses on simplifying how operators manage their businesses. The expansion broadens GolfNow’s technology support base of partners with more than 1,100 new golf courses. GolfNow will implement ACTIVE’s technology systems to bolster GolfNow’s technology offerings for municipal course operators, multi-course operators and resort operations, as well as independent operators, who seek to more effectively reach and retain more golfers.
“GolfNow will utilize the robust product offering from ACTIVE’s golf division to better serve our course partners, helping them take advantage of best-in-class technology to better communicate and interact with golfers, which together helps us grow the game,” said Jeff Foster, senior vice president, GolfNow New Media Group. “ACTIVE’s expertise in technology will help further develop GolfNow services for golf courses across North America and around the world.”
ACTIVE’s golf division broadens GolfNow’s technology solutions platform, and allows GolfNow the opportunity to build new relationships with more than 1,100 golf courses. The addition also enhances GolfNow’s commitment to providing the high-quality technology resources to help course operators more efficiently and effectively manage their businesses, which ultimately encourages more golfers to play more golf.
“The addition of ACTIVE golf division’s technology platforms, combined with our existing GolfNow Connect, GolfNow Reservations, and GolfNow One platforms will offer course partners a diverse set of resources and support solutions to fulfill every possible business technology need,” said Will McIntosh, senior vice president of business and strategy, GolfNow New Media Group. “We are confident that our broad product lineup will ensure that we offer all the necessary tools, from a basic solution for tee time booking, to the most sophisticated needs, including point of sales, food and beverage and help our partner golf courses run their businesses more efficiently.”
About GolfNow
Founded in 2001, GolfNow uses leading-edge technology and offers nearly 2 million registered golfers more ways to stay connected to their favorite courses and tee times through the web, e-mail and mobile devices. GolfNow provides tee-time access and technology offerings to more than 8,000 golf courses around the world. GolfNow is part of the suite of digital businesses managed by Golf Channel, which is seen in more than 120 million homes worldwide through cable, satellite and wireless companies. For more information, go to GolfNowSolutions.com.
About ACTIVE Network
ACTIVE Network® is the leader in Activity and Participant Management™ and data solutions powering over 47,000 customers worldwide with SaaS technology that streamlines activity and event administration. Our enterprise-level ACTIVEWorks® cloud platform, combined with our business intelligence tools, make managing and operating all types of activities, events and organizations smarter and more efficient. ACTIVE Network® was founded in 1999 and has offices worldwide. For more information, visit www.activenetwork.com or follow us on Twitter @ACTIVENetwork.
Media Contacts:
David Schaefer
Golf Channel / GolfNow Communications
407-355-4542
David.Schaefer@golfchannel.com
Jeff Szklinski
Golf Channel / GolfNow Communications
407-248-3267
Jeff.Szklinski@golfchannel.com