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ACTIVE Network ® Business Solutions Announces Details of February Event-Management Best Practices & Expertise Series

Company to present on Strategic Meetings Management and Big Data for Meetings and Events

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ACTIVEBusiness to present on SMM, Big Data for Meetings & Events in Feb event management
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SAN DIEGO, Calif.—Feb. 3, 2014─ACTIVE Network ® Business Solutions, the leader in SMART EVENTS™ technology, today announced details of its February Meetings and Events best practices and expertise series. The Company will speak on Strategic Meetings Management (SMM) at the Rocky Mountain BTA Chapter Meeting and the MPI European Meetings & Events Conference in Istanbul; and on Big Data for Meetings and Events at the PCMA Capital Chapter Educational Program. Details are as follows:

Event:  Rocky Mountain BTA Monthly Meeting
When:  Feb. 11 @ 11 a.m. – 1p.m.
Where:  Aloft Broomfield (8300 Arista Place, Broomfield, CO)
Who:  Kevin Iwamoto, Vice President of Industry Strategy
Topic:   SMM: The Intersection of Travel, Meetings & Procurement
Deploying a Strategic Meetings Management Program (SMMP) allows companies to reduce travel expenses and risk, while simultaneously improving efficiencies, lowering process costs, improving internal controls, and gaining visibility into this critical spend category. By integrating functionalities between travel, meetings and procurement departments, companies can experience increased visibility into spend, as well as control and compliance. Attend this interactive presentation with ACTIVE Network Business Solutions’ Vice President of Industry Strategy Kevin Iwamoto to learn the roles that of each of these departments play in SMM, and how to bridge the gaps between them to achieve common strategic goals.

Event:  PCMA Capital Chapter Educational Program
When:  Feb. 21 @ 8 a.m. – 11 a.m.
Where:  The Hilton Alexandria in Old Town
Who: Anthony Miller, Vice President of Strategy and Business Development, ACTIVE Network Business Solutions and
 Donny Neufuss, Senior Account Manager, Sonic Foundry
Topic:  Big Data: Transforming Meetings & Events With Better Intelligence
There is a lot of talk in the Meetings and Events industry about Big Data. But, what exactly is Big Data and why does it matter to you? This educational session will explain how Big Data is simply another term for business intelligence that, when collected, analyzed and leveraged effectively, can result in better audience engagement, an increase in sales leads, and the ability to prove the ROI of Meetings and Events. Learn what types of data to collect, as well as key ways to use this data to improve session attendance and deliver custom content. Additionally, learn best practices for gathering attendee data outside the live event with virtual content, which has proven to increase attendance at live events.

Event:  MPI European Meetings & Events Conference
When:  Feb. 24 @ 9 – 10:30 a.m.
Where:  Halic Congress Center in Istanbul, Turkey
Who:  Tim Bull, Director of Sales, Suppliers and Intermediaries EMEA & APAC ACTIVE Network Business Solutions (StarCite®)
Topic:  Strategic Meetings Management: Are You Ready to Play?
Attend this educational panel discussion with SMM experts from Leeds Metropolitan University, ACTIVE Network Business Solutions and Mci Suisse SA to learn about the latest research and best practices in SMM, a trend that is being embraced by Meeting and Event professionals, worldwide. Learn how to apply the principles of SMM within your business. Enhance problem-solving skills through SMM best practices and gain insights into applying SMM in the global environment. 

ACTIVE Network ® Business Solutions Group
ACTIVE Network ® is powering the next generation of SMART EVENTS™ through its Business Solutions technology suite, which provides intelligent data and insights designed to increase potential revenue growth, deepen attendee engagement and gain efficiency. Customers of all sizes—including small and medium-sized businesses, enterprise corporations, associations, tradeshows and expos—benefit from a single technology partner for all of their event management needs. The Business Solutions technology suite includes ACTIVE Conference™ for large flagship conferences, ACTIVE RegOnline™ for attendee management solutions, ACTIVE StarCite™ for strategic meetings management and event expense management, and the ACTIVE Marketplace™ to connect events with suppliers. For more information on ACTIVE Network Business Solutions please visit

About ACTIVE Network ®
ACTIVE Network ® is the leading provider of Activity and Participant Management™ solutions. Our leading ACTIVE Works cloud platform scales to meet the needs of our customers, large and small, and makes managing and operating all types of activities, events and organizations smarter and more efficient. We power over 55,000 global customers and build leading vertical technology applications for the markets we serve. ACTIVE Network was founded in 1999, is headquartered in San Diego, California, and has offices worldwide. For more information, visit or follow us @activenetwork.


© 2013 The Active Network, Inc. All rights reserved. ACTIVE Network and SMART EVENTS are trademarks of The Active Network, Inc. StarCite is a registered trademark of The Active Network, Inc. All other trademarks mentioned herein
are the property of their respective owners.

Media Contact:
Michelle Ragsdale
Sr. Corporate Communications Manager
ACTIVE Network ® Business Solutions
Office 858.964.6017

Connect with ACTIVE Network Business Solutions
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