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ACTIVE Network ® Business Solutions Kicks Off 2014 Event-Management Best Practices & Expertise Series at PCMA

Company to present on writing next chapter in SMM and applying disciplines of digital marketing to events

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ACTIVEBusiness to present applying disciplines of digital marketing to events, writing next chapter in #SMMP at #PMCAcl #smartevents

SAN DIEGO, Calif.—Jan. 6, 2014ACTIVE Network ® Business Solutions, the leader in SMART EVENTS™ technology, today announced it will kick off its 2014 event-management best practices and expertise series at PCMA Convening Leaders in Boston Jan. 12 – 15. Experts from ACTIVE and its clients will present on applying the disciplines of digital marketing to events, as well as writing the next chapter in Strategic Meetings Management (SMM). Details are as follows:

When:  Jan. 14 @ 1:45 – 2:45 p.m.
Where:  Sheraton Boston Hotel, Second Floor, Grand Ballroom
What:   Building SMART EVENTS™: How to Collect & Use Your Event Intelligence
Your meetings may be flawlessly executed, but are they smart? Join ACTIVE Network’s Anthony Miller, Cisco’s Matthew Stein, and Sonic Foundry’s Donny Neufuss as they discuss the critical role that data collection and analysis play in enhancing the meeting experience, and demonstrating the value of events. Discover how real-life organizations have used technology to capture important information about attendees, and then analyzed and channeled this data into the demand funnel to engage their audience, drive sales, and prove Return on Investment (ROI). Audience members will learn to identify the tools needed to accurately track and report data, as well as how to use event intelligence to engage with attendees and increase sales. Audience members will leave with an understanding of what data is critical in order to prove ROI.

When:  Jan. 14 @ 1:30 – 3 p.m.
Where:  Sheraton Boston Hotel, Second Floor, Back Bay C
Who: Rick Binford, Vice President of Strategic Marketplace Development,
ACTIVE Network Business Solutions
What:   SMM #3: Revolutionizing SMM and Writing the Next Chapter
Attend this panel discussion with SMM thought leaders from ACTIVE Network and Cisco, as well as planners with mature SMM programs, as they write the next chapter in SMM. These experts will push the envelope on the current definition of SMM and discuss opportunities for the future. They will examine how best practices related to meetings architecture can be brought into the SMM discussion, and explore how to ensure that a SMM program engages and cultivates loyalty among meeting participants. Learn how meetings ROI best practices can be incorporated into SMM, as well as how to create a summary action plan that defines SMM 2.0 and how PCMA can guide its growth.

When:  Jan. 14 @ 2:45 p.m.
Where:  Sheraton Boston Hotel, Second Floor, Tech Central
What:  Stop by for an informal meet up with Kevin Iwamoto, Vice President of Industry Strategy for ACTIVE Network Business Solutions, to continue the SMMP discussion after the “Revolutionizing SMM and Writing the Next Chapter” panel.

ACTIVE Network ® Business Solutions Group
ACTIVE Network ® is powering the next generation of SMART EVENTS™ through its Business Solutions technology suite, which provides intelligent data and insights designed to increase potential revenue growth, deepen attendee engagement and gain efficiency. Customers of all sizes—including small and medium-sized businesses, enterprise corporations, associations, tradeshows and expos—benefit from a single technology partner for all of their event management needs. The Business Solutions technology suite includes ACTIVE Conference™ for large flagship conferences, ACTIVE RegOnline™ for attendee management solutions, ACTIVE StarCite™ for strategic meetings management and event expense management, and the ACTIVE Marketplace™ to connect events with suppliers. For more information on ACTIVE Network Business Solutions please visit

About ACTIVE Network ®
ACTIVE Network ® is the leading provider of Activity and Participant Management™ solutions. Our leading ACTIVE Works cloud platform scales to meet the needs of our customers, large and small, and makes managing and operating all types of activities, events and organizations smarter and more efficient. We power over 55,000 global customers and build leading vertical technology applications for the markets we serve. ACTIVE Network was founded in 1999, is headquartered in San Diego, California, and has offices worldwide. For more information, visit or follow us @activenetwork.


© 2013 The Active Network, Inc. All rights reserved. ACTIVE Network and SMART EVENTS are trademarks of The Active Network, Inc. All other trademarks mentioned herein are the property of their respective owners.

Media Contact:
Michelle Ragsdale
Sr. Corporate Communications Manager
ACTIVE Network ® Business Solutions
Office 858.964.6017

Connect with ACTIVE Network Business Solutions
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