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Human Race Selects ACTIVE Network as Its Exclusive Technology Provider for Online Registration, Event Management, Data Insights, and Marketing

ACTIVE’s Integrated Technology Platform and Marketing Solutions Chosen to Power Each Stage of the Activity Lifecycle for Human Race’s More Than 35 Events

Dallas – October 26, 2016 - ACTIVE Network®, the premier global marketplace for activities and events and an industry-leading provider of data solutions, today announced a multi-year agreement with Human Race Events, part of Amaury Sport Organisation, to provide them an integrated technology solution, including comprehensive event management, data intelligence, and marketing for their more than 35 annual events across the UK.

One of the largest and most diverse mass participation events companies in the UK, Human Race will use ACTIVEWorks® Endurance to integrate and manage event operations, online and on-site registration, volunteer scheduling, race-day logistics, and participant communications for their portfolio. Human Race will also leverage ACTIVE’s technology to gain data and insights that identify audience, market, and communications opportunities and help them make informed business decisions for growing event participation and delivering outstanding participant experiences.

“We have worked with ACTIVE on past projects, and we are confident that ACTIVE’s innovative and comprehensive technology will fuel continued growth for us,” said Nick Rusling, chief executive officer at Human Race. “When searching for a new partner, we duly investigated all the potential solutions, but it soon became clear to us that ACTIVE’s technology was by far the best suited to our needs. It offers a level of service, support, and scale that is beyond anything else currently available. We are looking forward to working with their team again in the coming weeks, months, and years.”

A driving factor in Human Race’s event management technology decision was ACTIVE’s suite of integrated solutions that is designed to improve participant engagement and streamline existing internal processes. Human Race will utilize ACTIVE’s single-customer-view feature to access each customer’s participation, spending, and email engagement history in a snapshot view. Human Race will then use at-a-glance participant data to build dynamic, segmented marketing lists and develop personalized, participant email communications, all within one integrated system.

“As the technology provider for events of all sizes and types across the world, ACTIVE continues to innovate event management technology, data insights, and marketing solutions to deliver on a broad range of needs that address the challenges and goals of event directors,” said Sam Renouf, general manager for sports at ACTIVE Network. “We look forward to supporting Human Race with ACTIVE’s best-in-class technology and tools to provide outstanding and customized participant experiences.”

About Human Race

Human Race is the UK’s largest and most diverse mass participation events company, owning and delivering over 35 events in triathlon, cycling, running and duathlon for over 70,000 participants of all abilities and ages each year. The highly prestigious portfolio of events includes 11 triathlons, 8 cycling events, 6 running events and 6 kids’ events.

These events bring together an active community of people taking part in sporting events for reasons ranging from fitness, competition, charity, health, fun or to simply finish. The participants vary from nervous first-timers aged 4 to 80 through to World Champions. Collectively, the events raise millions of pounds for hundreds of charities.

About ACTIVE Network

ACTIVE Network® is the premier global marketplace for activities and events, connecting participants and activity organizers, while offering actionable business intelligence through our industry-leading data solutions and insights platform that helps organizers drive increased participation and revenue. ACTIVE Network processes registrations and payments for organizers of activities and events worldwide. Our enterprise-level ACTIVEWorks® platform offers organizers advanced SaaS technology that streamlines the administration of activities and events. Our ACTIVE Network Activity Cloud® platform combines data analytics and business intelligence tools to provide actionable insights that help organizers better manage their events and increase participation. Founded in 1999, ACTIVE Network is headquartered in Dallas, Texas, with offices throughout North America, Europe, Asia and Australia. For more information, please visit and follow us on Twitter.

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Media Contact:

Andrea Kirby
ACTIVE Network