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Tri-California Events Returns to ACTIVE Network for Industry-Leading Data Solutions, Online Registration, Marketing, Timing and Virtual Event Bags Solutions

Comprehensive One-Stop Shop Solution Across the Entire Activity Lifecycle Drives Tri-California’s Decision to Select ACTIVE for Multi-Year Technology Partnership

Dallas – March 30, 2016 - ACTIVE Network®, the premier global marketplace for activities and events and the industry’s leading provider of data solutions, today announced the return of Tri-California Events to ACTIVE’s roster of key customers. Tri-California chose ACTIVE because of the leading technology company’s ability to deliver data insights, online registration and participant marketing, timing and virtual event bags together in a comprehensive, one-stop-shop solution. This business reunion supports the 34th Annual Wildflower Triathlon Festival, one of the oldest triathlons in the US, scheduled for April 30 - May 1, 2016, at Lake San Antonio, South Shore in Monterey County, CA, the Alcatraz Challenge Aquathlon and Swim May 29 in San Francisco, the Triathlon at Pacific Grove, June 11-12 in Pacific Grove, CA, the San Francisco Triathlon at Alcatraz on August 21 and the Scott Tinley Triathlon, Oct 1-2 in San Luis Obispo, CA. Tri-California’s decision to return to ACTIVE was due to ACTIVE’s significant focus on and investment in creating best-in-class technology, infrastructure security and its newly launched data solutions, as well as ACTIVE’s long-term commitment to the sport of triathlon.

“With the growth of the sport of triathlon and an increasingly competitive landscape, we needed a partner who could not only deliver scalable, reliable technology, but who also has a pulse on the industry overall,” said Terry Davis, founder and CEO of Tri-California Events. “ACTIVE has all the technology to support our entire planning and execution process. From data insights and analytics to help us make more informed, data-based business decisions to registration, timing, volunteer management, virtual event bags, mobile apps and more, ACTIVE makes it easier than any other technology company in the market to manage our events and offer an enjoyable experience for our participants. We’re confident in the value ACTIVE brings and believe ACTIVE will positively impact the success of our events this year and beyond.”

Tri-California replaced its current registration system with ACTIVEWorks® Endurance, ACTIVE’s robust, centralized online registration platform with extensive marketing solutions and participant management capabilities. They also leverage ACTIVE Network Activity Cloud®, the industry’s pioneering, leading-edge data platform, to gain insights about market and participant trends as well as valuable information on pricing and event analytics. Tri-California will also utilize ACTIVE’s Virtual Event Bags™ technology platform to offer triathlon participants a more convenient way to access valuable merchandise offers from sponsors and supporters prior to, during and after race day. The ACTIVE Network® | IPICO® timing technology will also be used to time their triathlon events throughout California.

“We’re thrilled to have Tri-California Events back as a key part of our customer roster,” said Sam Renouf, general manager of sports at ACTIVE. “The investment ACTIVE has made over the past 24 months in our technology and data solutions is having a dramatically positive impact for our customers. In the sport of triathlon, event organizers are able to more easily understand the competitive landscape and tailor their marketing and branding efforts to attract the most participants using ACTIVE Network Activity Cloud, our leading-edge data analytics solution. The availability of ACTIVE’s timing and virtual event bag solutions are great add-ons to make it easy for event organizers to work with just one vendor, ACTIVE, for all of their technology needs. ACTIVE continues to be committed to growing the triathlon industry, and we plan to invest more time, energy and resources into listening to, supporting and providing significant value to our customers.”

About Tri-California Events

Tri-California Events is a premiere production company founded in 1994 by CEO Terry Davis. The Wildflower Triathlon, produced by Terry Davis since 1983, is one of the most iconic events in the sport internationally. Tri-California produces triathlons, running events, swim events, and other lifestyle events both owned and through contract agreements with other events. The company also has a rentals and traffic division that has assisted in three world-series parades, one NBA parade, a Super Bowl event and numerous major festivals in Northern California. The Eternal Timing division times over 50 races per year utilizing the IPICO timing system. The Tri-California headquarters is in Pacific Grove, California, with offices in San Francisco and San Luis Obispo County. For more information, please visit

About ACTIVE Network

ACTIVE Network® is the leading global marketplace for activities and events, connecting participants and activity organizers, while offering unparalleled business intelligence through our industry-leading data solutions and insights platform that helps organizers drive increased participation and revenue. ACTIVE Network annually processes nearly 100 million registrations and more than $3B in payments for over 47,000 organizers and 200,000 activities and events worldwide. Our enterprise-level ACTIVEWorks® platform offers organizers leading-edge SaaS technology that streamlines the administration of activities and events. Our ACTIVE Network Activity Cloud® platform combines data analytics and business intelligence tools to provide actionable insights that help organizers better manage their events and increase participation. Founded in 1999, ACTIVE Network is headquartered in Dallas, Texas, with offices throughout North America, Europe, Asia and Australia. For more information, please visit and follow us on Twitter.

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