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ACTIVE Network and Its Products and Services in the News

URun Selects ACTIVE Network to Handle Technology, Marketing and Data Insights for its 120 Global Events

ACTIVE’s Solutions to Enhance Event Experiences for Nearly One Million URun Participants

Dallas – December 27, 2016ACTIVE Network®, the premier global marketplace for activities and events and an industry-leading provider of data solutions, today announced a multi-year agreement with URun, LLC to provide the full suite of ACTIVE event management technologies across its 120 events globally, including the Blacklight Run, Foam Glow 5K, Bubble Run, Terrain Racing, Glow Wars and the Blacklight Slide series. Committed to delivering race experiences that benefit a variety of children’s causes, URun will use ACTIVEWorks® Endurance, a centralized participant and event management platform, to more easily, intuitively, and securely manage the entire lifecycle of each URun event, which includes everything from pre-event marketing to online registration, event check-ins, participant communications, volunteer schedules, and business intelligence.

URun selected the robust ACTIVEWorks Endurance platform as a result of ACTIVE’s track record for providing secure, comprehensive, scalable, and reliable technology and services to the world’s largest endurance events. More than an event registration platform, ACTIVEWorks Endurance seamlessly provides unmatched marketing services that include built-in social media engagement and email marketing tools as well as data insights and personalized digital marketing consultation. Additionally, URun can now manage event-day check-ins via the ACTIVE On-Site™ mobile application, a streamlined and intuitive way for event organizers to process on-site race-day registrations, race payments, and participant check-ins. URun participants will receive ACTIVE Virtual Event Bags™, a virtual platform providing participants with valuable merchandise offers from sponsors and supporters prior to and after race day.

“Given our rapid growth over the past three years, we wanted to ensure our participant data and payments are handled by the most secure, most stable partner in the market. As our business continues to grow, we want to work with a technology provider who can deliver industry-leading, innovative technologies and insights, in addition to financial protection and security,” said Bill Spata, CEO of URun. “Unlike a multitude of ‘basic registration’ platforms in the market, we have complete confidence in ACTIVE’s long-term business stability and its ability to deliver innovative technologies, from participant engagement tools and hassle-free, event-day experiences to mission-critical business intelligence. For this reason, we’re excited to commit to a long-term relationship with ACTIVE Network as we enter the next phase of our events series and company growth.”

URun will also leverage data and analysis from ACTIVE’s robust data insights platform, ACTIVE Network Activity Cloud®, to inform event planning and participant marketing activities as they look to continue growth in key markets as well as through new brands and locations. Driven by ACTIVE data and insights, ACTIVEWorks Endurance’s industry-leading features are expected to support the rapid growth of URun’s marquee events while offering valuable services before, during, and after their events.

“The URun group has seen significant growth in recent years in the experiential event arena with the ability to attract and impress participants,” said Sam Renouf, general manager of sports at ACTIVE Network. “Through ACTIVE’s commitment to deliver technology that spans the entire event lifecycle, we are able to deliver data insights and commercial opportunities that help URun meet the increasing demand for their event experiences.”

About URun

We dedicate our races to children. We are faithful to children and families, understanding that URun families are rocked by childhood cancer, terminal illnesses, childhood bullying and birth defects every day. We work with Children’s Miracle Network, Special Olympics, Ronald McDonald House Charities and many other local charities, with a passion and drive to support our very own neighborhood leader Phoenix Children’s Hospital, here in our hometown of Phoenix AZ. We dedicate our races to Childhood Cancer Awareness and make sure we are working to spread the word around the nation one runner, one race at a time.

Every year, thousands of children across America are diagnosed with cancer and other life threatening illnesses. Cancer remains the leading cause of death by disease for children under the age of 15. The causes of pediatric cancer are still largely unknown, and though new discoveries are resulting in new treatments, these heartbreaking diseases continue to scar URun families and communities in ways that may never be able to fully heal. At URun we understand that young lives are taken too soon, and we stand with the families facing childhood cancer today, and dedicate ourselves to combating this terrible illness.

Founded in April 2013, below you will find the impact of our giving, how we give, how we volunteer and how giving has always been a part of our company culture.

About ACTIVE Network

ACTIVE Network® is the premier global marketplace for activities and events, connecting participants and activity organizers, while offering actionable business intelligence through our industry-leading data solutions and insights platform that helps organizers drive increased participation and revenue. ACTIVE Network processes registrations and payments for organizers of activities and events worldwide. Our enterprise-level ACTIVEWorks® platform offers organizers advanced SaaS technology that streamlines the administration of activities and events. Our ACTIVE Network Activity Cloud® platform combines data analytics and business intelligence tools to provide actionable insights that help organizers better manage their events and increase participation. Founded in 1999, ACTIVE Network is headquartered in Dallas, Texas, with offices throughout North America, Europe, Asia and Australia. For more information, please visit and follow us on Twitter.

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© 2016 Active Network, LLC and/or its affiliates and licensors. All rights reserved. ACTIVE Network,, ACTIVE Network Activity Cloud, ACTIVE Net and ACTIVEWorks are registered trademarks of ACTIVE Network, LLC. Activity and Participant Management, ACTIVEkids, ACTIVE Virtual Event Bags, MOB and ACTIVE On-Site are trademarks of ACTIVE Network, LLC. All other trademarks are the property of their respective owners.

Media Contact:
Andrea Kirby
ACTIVE Network