OSTON, Mass. - December 19, 2006 - The Active Marketing Group (www.ActiveMarketingGroup.com), a division of The Active Network, Inc. and a full service, integrated marketing and consumer promotions agency, has hired Steve Hagen, industry veteran and former Reebok vice president, to become a vice president of Business Development.
Hagen joins the Active Marketing Group with over 17 years of international and domestic experience in brand management, strategic marketing, sales management and general management at senior levels within the athletic footwear and apparel industries. At Active Marketing Group, Hagen will focus on developing strategic sales and marketing relationships with Fortune 500 companies, while delivering fully integrated marketing programs and promotions that reach the active consumer.
"Joining a team that is so committed to delivering exceptional results for the brands, clients and customers they work with is a great fit for me," stated Steve Hagen, vice president of Business Development. "I am excited to contribute to the Active Marketing Group's continual growth and to develop integrated sales and marketing initiatives that will resonate with our targeted consumer."
At Reebok International, Hagen served as Vice President Field sales apparel, Team and Specialty, prior to that role he was Senior Director of Marketing for Reebok North America where he was recognized with the Global Outstanding Marketing Award for his accomplishments the same year Reebok was honored by Footwear News with the Marketer of the Year award. Prior to Reebok International, Hagen held senior management roles in the club and resort industry for ten years, including positions as general manager of the Spanish Bay Health and Tennis Club/Pebble Beach Company and head tennis pro of the Greenbrier Resort.
Active Marketing Group was ranked 12th among the fastest growing promotions agencies in the nation this year by PROMO Magazine and through its 2005 acquisition of Vision Sports & Entertainment Partners, a leading youth sports marketer working with major youth sports organizations and serving clients that include SNICKERS® Brand, Kraft Foods and Choice Hotels International, continues to expand its reach and create an impact.
"Steve is a strong addition to the Active Marketing Group team, stated Eric Magnuson," senior vice president, managing director of Active Marketing Group. "He brings with him in-depth industry knowledge and relationships that will help the Active Marketing Group to continue to build a powerful market presence on the East Coast. Steve is very familiar with Active's consumer verticals, and will serve as a subject matter expert on major agency pitches and leading our retail trade pursuits."
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Active Marketing Group
Active Marketing Group, a full-service, integrated marketing and consumer promotions agency and division of The Active Network, Inc., helps brands develop authentic relationships with active consumers through innovative programs that reach this influential, yet fragmented, demographic. Active Marketing Group's direct access to the active consumer market, through the resources of The Active Network, its unique understanding of consumer behavior and its strategic, consultative approach, set the agency apart. The agency excels at creating high-yield, integrated marketing platforms with a portfolio of services that includes event and mobile marketing; brand sampling; database marketing; peer-to-peer marketing; sponsorship activation; online advertising and Web site services; youth sports marketing; trade marketing; municipal marketing; strategic consultation and more. Active Marketing Group was ranked among the top-ten fastest growing promotions agencies in the nation by PROMO Magazine. Headquartered in San Diego, with offices in Boston, New York and Huntington Beach, Calif., the agency serves a client base that includes Unilever, PepsiCo, Inc, Timex, Kraft Foods Inc., and Choice Hotels International, among others. For more information, visit www.ActiveMarketingGroup.com or call 858-964-3834.
Media Contact:
Alison Sawyer, The Active Network, Inc
alison.sawyer@active.com or 858-964-3940