La Jolla, Calif. - August 7, 2000 - Active.com, the leading online registration company for participatory sports and recreational activities, today announced a branding initiative that will deliver one consistent look and feel, through a single technology platform, to its online registration and data management services for event, league and park administrators, as well as their participants. Though the core features of Active.com's product line will remain largely unchanged, the initiative will introduce an Active.com-branded, business-to-business product line that includes ActiveEvents, ActiveLeagues and ActiveParks.org.
For Active.com, this is the first step toward communicating one consistent brand to the company's customers since its merger earlier this year with LeagueLink, a Web-based league management company. By providing a single technology platform, Active.com customers will now have exposure to other aspects of the company's business. For the first time, league administrators will have access to Active.com's online registration services, while all customers will soon be able to access an online database that includes events, leagues, organizations, clubs and recreational activities. The branding initiative will solidify the company's position as the leading source for Web services that support an active lifestyle.
"This is a significant step for the company. Our brand strategy is a key product of Active.com's internal integration progress over the past six months. We are building one product technology platform that supports a product suite customized for multiple needs," said Dave Alberga, president and chief executive, Active.com. "We're putting our energy behind one brand to drive real utility and value, whether you're a sports and recreation professional or participant."
As part of its branding strategy, Active.com has redesigned the Web site to offer easy navigation to its entire product line.
"Whether you're an event director, league administrator or park director, you're dealing with the same issues. How do you keep people informed about your event, league or park activity? And how do you deal with the mounds of paperwork involved with signing them up for these activities?" said Tim Scott, senior vice president of marketing and corporate development, Active.com. "The solution is online registration. We deliver our services directly to our business customers so they can deliver these benefits to their participants."
The company's business-to-business product line includes:
- ActiveEvents, formerly Active.com's event director services, offers event directors free, online registration and data management tools to track and manage every aspect of event management.
- ActiveLeagues, formerly Active.com's league management services or LeagueLink, provides the industry's most complete, free league management service with online registration, scheduling, data management and communication for league administrators and their participants.
- ActiveParks.org, a free, service-based initiative developed by Active.com and the National Recreation and Park Association, provides an online resource for active lifestyles and professional exchange. The foundation of the ActiveParks.org project, an exhaustive database of local, county and state park and recreation facilities, will allow park directors to utilize online registration for classes, events and leagues.
About Active.com
As the leading online registration company for participatory sports and recreational activities, La Jolla-based Active.com (www.active.com) solves a perennial problem for event, league and park administrators by moving their inefficient, paper-based registration process to the Web. Through the company's powerful set of data management tools, Active.com is saving event, league and park administrators time and money while improving their communications with participants. For participants, Active.com provides the most comprehensive worldwide database to find, learn about and register for sports and recreational activities online. The company has exclusive partnerships with sports national governing bodies and major Internet and media outlets. For more information, visit www.active.com or call 888-543-7223.