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Active Marketing Group Opens New York City Office

Integrated Consumer Promotions Agency and Leading Active Lifestyle Consumer Aggregator Enhances Service to East Coast Clients

SAN DIEGO, CA - January 24, 2006 - Active Marketing Group (, a full-service, integrated consumer promotions agency and division of The Active Network, Inc., has expanded its reach by opening an office in New York City. The new office will help the agency, known for helping clients support healthy lifestyles through its unique insight and access to millions of active Americans involved in sports and activities, enhance its service to East Coast clients.

"We look forward to working more closely on a daily basis with our many East Coast-based clients and partners, including Unilever, Beiersdorf Inc., Timex and Ajinomoto USA, among others," explained Kristin Carroll, managing director of Active Marketing Group. "After ranking among the top ten, fastest-growing promotions agencies in the nation last year by Promo Magazine, the popularity and demand for our services and our authentic access to active consumers continues to grow. Our new location will help us service this demand and further our growth."

With a reputation as the largest aggregator of active lifestyle consumers, Active Marketing Group has been delivering the active consumer demographic to Fortune 500 clients since 2000. As a division of The Active Network, a technology provider to sports and activity organizers and operators of and, the agency has access to two direct media channels to reach active lifestyle consumers and can deliver programs that create meaningful connections between this audience and clients. The agency also acts as a strategic partner, helping clients build one-on-one relationships with consumers locally on a broad national level through its strength as an aggregator and its unique understanding of consumer behavior. Core capabilities include event and mobile marketing; brand sampling; database marketing; peer-to-peer marketing; sponsorship activation; online advertising and Web site services; youth sports marketing; trade marketing; municipal marketing; and more.

Based in San Diego, Calif., the agency also services clients from its offices in Boston, Mass. and Huntington Beach, Calif.

For more information about Active Marketing Group and its portfolio of marketing, sponsorship and promotional services, visit, contact 858-964-3834, or stop by the new office, located at 989 Avenue of the Americas, Ninth Floor, New York, N.Y.

About Active Marketing Group

Active Marketing Group, the marketing services division of San Diego, Calif.-based The Active Network, Inc., is a full-service, integrated consumer promotions agency that helps clients develop authentic relationships with active consumers. Active Marketing Group delivers a competitive edge through its unique access and insight to the millions of active Americans involved in sports and activities. Its direct access to the active consumer market, through the resources of The Active Network, and its innovative programs that effectively reach this influential, yet fragmented, demographic, set the agency apart. For more information, visit

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