LA JOLLA, Calif. - June 28, 2004 - Active Marketing Group, the marketing services division of The Active Network, Inc., recently ranked 15th among the top 100 promotional agencies in PROMO magazine's annual ranking of the top 100 agencies in the U.S.
In just its second year on the PROMO 100 list, growth and solid campaigns moved Active Marketing Group from 48 in the 2003 rankings into the top 25 list for 2004. Active Marketing Group also ranked second overall in the list's growth rankings.
Popular for its focus on participatory sports and recreation, Active Marketing Group develops integrated and creative marketing programs that help clients reach active consumers. "Our client base, approach and signature campaigns provide the best evidence as to why our services are so popular and effective," explained Matt Landa, president of The Active Network, Inc. "We deliver customized, creative programs that meet each client's specific marketing objectives. The underlying characteristics of every program are our authentic insight and access to the active consumer."
PROMO 100 agencies were evaluated by net revenues, two-year growth, and quality of campaign work. To determine the Top 25 ranking, PROMO editors also considered recent account wins and losses; industry awards; management stability; average length of service with clients and agency-of-record status; and breadth of marketing services. The monthly magazine targets marketing professionals at consumer product and service companies, retail chains, and Internet businesses, as well as principals at marketing agencies and supplier companies serving the $233.7 billion promotion industry.
Active Marketing Group's campaigns for Unilever Corporation's Degree brand and the U.S. Army's recruitment programs were also evaluated for the ranking. Highlights of these campaigns include:
- Executing a four-year sponsorship and licensing deal to align Unilever's Degree antiperspirant with the Ironman trademark and the sport of triathlon. Working with a multi-agency team, Active Marketing Group's tactics include recruitment and management of a 140-member triathlete team, design and maintenance of a Degree Ironman Web site, onsite sampling at more than 150 endurance and Ironman triathlon events, and management of all field marketing and online advertising strategies.
- Using soccer as a platform to expand the U.S. Army's recruiting programs targeting 16-24 year olds, Active Marketing Group created and hosted a series of soccer challenge events in five states. Tactics included a mobile tour and event production, professional athlete appearances, a public relations campaign generating local press in each city, and a Web presence.
About Active Marketing Group
Active Marketing Group, the innovative marketing services division of The Active Network, Inc., helps brands develop meaningful relationships with active consumers through creative, integrated marketing campaigns. The Active Network has aggregated one of the largest participatory sports communities through its Web sites Active.com (www.active.com) and eteamz (www.eteamz.com), and through its unique access to event and activity organizers. Leveraging these Web sites and industry access, Active Marketing Group offers clients one of the best avenues to reach active consumers. Online marketing and field marketing capabilities include online advertising, targeted electronic newsletter promotions, event promotions, sponsorships and product sampling. To find out more about Active Marketing Group's services, e-mail Andrea Bonner at andrea.bonner@active.com. For more information about The Active Network, visit www.theactivenetwork.com.