SAN DIEGO, CA - July 18, 2006 - Active Marketing Group, a full service marketing and promotions agency known for its access and insight to active lifestyle consumers, recently ranked among the top 30 U.S. promotions agencies in PROMO magazine's annual PROMO 100. Placing 28th on the 2006 list, Active Marketing Group (www.ActiveMarketingGroup.com) was one of 100 agencies evaluated by criteria that measured net revenues, two-year growth and campaign work. With a two-year growth rate of 169 percent, Active Marketing Group was also named 12th fastest-growing agency and earned a top 50 spot among the highest revenue-producing agencies. The agency was also recognized as a top specialty shop through its 2005 campaign work for Nokia, Choice Hotels International and Clif® Bar. This is the agency's third consecutive year as a top 50 agency in the PROMO 100.
Moving brands in ways few agencies can, Active Marketing Group has an expert reputation in the active lifestyle market for its insight and access into the mindsets of health-conscious, on-the-go consumers. This insight results from the agency's direct experience interacting with the millions of active adults, kids, moms and dads, seniors and sports enthusiasts making health and activity part of their lifestyles. The agency also has a vast network of resources, including access to two direct media channels (www.active.com and www.eteamz.com) and relationships with sports, recreation and non-profit organizers, that provides clients multiple touchpoints to active consumers. The final result is custom-made programs that deliver significant impact.
"Our PROMO 100 recognition is really a testament to our success helping clients understand the behaviors and passions of active consumers and our ability to deliver very strategic, customized programs that ensure meaningful connections are made with this audience," explained Eric Magnuson, managing director, Active Marketing Group. "We take marketers directly to the source of a diverse and powerful market that can't be effectively reached through traditional media."
Active Marketing Group continues its growth into 2006 with new client wins, including work from Kyocera Wireless, TMobile and PUMA. The agency also increased its staff by 25 percent across its national network of offices in San Diego, New York, Boston, Denver and Huntington Beach, Calif.
About Active Marketing Group
Active Marketing Group, a full service marketing and promotions agency and division of The Active Network, Inc., brings direct knowledge, insight and access to healthy, active and on-the-go consumers. The agency helps brands develop authentic relationships with active consumers through innovative programs that reach this influential, yet fragmented, demographic. Active Marketing Group's direct access to the active consumer market, its unique understanding of consumer behavior and its strategic, consultative approach, set the agency apart. The agency excels at creating high-yield, integrated marketing platforms with a portfolio of services that includes strategic consulting; event and mobile marketing; brand sampling; database marketing; peer-to-peer marketing; sponsorship activation; online advertising and Web site services; youth sports marketing; trade marketing; municipal marketing and more. For the past three consecutive years, the PROMO 100 (www.promomagazine.com) has ranked Active Marketing Group among the top 50 promotions agencies in the U.S. Headquartered in San Diego, with offices in New York, Boston, Denver and Huntington Beach, Calif., the agency serves a client base that includes Unilever, PepsiCo, Inc., Timex, Kraft Foods Inc. and Choice Hotels International, among others. For more information, visit www.ActiveMarketingGroup.com or call 858-964-3834.
Media Contact:
Shelly Burnside, The Active Network, Inc.
shelly@active.com or 858-964-3813