Chargers Players and Endurance Athletes Test-Drive Industry’s Top Vehicles to Help Choose ‘2007 Active Lifestyle Vehicle of the Year’ Winners
SAN DIEGO, CA – October 12, 2006 – Elite athletes from around San Diego County, including Scott Mruczkowski and Nick Speegle from the San Diego Chargers, will team up on Tuesday, October 24, to test drive the finalists in the ‘2007 Active Lifestyle Vehicle (ALV) of the Year’ competition. Presented by The Active Network, Inc. and Gen-A Network, the ALV award program showcases the industry’s top vehicles for active lifestyle consumers, from sport coupes to full-size sport utility vehicles and minivans, and bridges the gap between auto manufacturers and athletes.
The top 20 Active Lifestyle Vehicle finalists from five separate categories (Best Value On road, Best Value Off-road, Luxury On road, Luxury Off-road and Minivan) will be on site at The Active Network’s San Diego headquarters for athletes to check out, load up with gear, and take on a 30 minute, 22 mile ‘Ride and Drive’ course around San Diego, featuring a mix of freeway driving, hills, speed bumps and curves. All cars will be evaluated by athletes based on handling, cargo space and special active lifestyle features, including roof racks, bike transport and towing capability. After weighing feedback from athletes and automotive journalists, the top five Active Lifestyle Vehicles will be chosen and presented at this year’s San Diego International Auto Show from December 27 – 31, 2006.
“Providing a platform for manufacturers to gain one-on-one feedback about their product from experts in the active market is a crucial component in designing these vehicles and we are honored to be hosting the athlete evaluation portion of the competition,” stated Jim Woodman, senior vice president of business development, The Active Network, Inc.
‘Ride and Drive’ event details include:
| Date: | Tuesday, October 24, 2006 |
| Time: | 9:00 a.m. – 2:00 p.m. – stop by anytime and take your turn at the wheel! |
| Location: | The Active Network, Inc. NW side of Parking Lot 10182 Telesis Court San Diego, CA 92121 |
For more information, visit www.ActiveTestDrive.com
About The Active Network, Inc.
The Active Network, Inc., based in San Diego, Calif., provides application services technology and marketing access to community service organizations, and is a leading online community for active lifestyles. The company’s application services help organizations increase efficiency and reduce the cost and complexity of daily administration. The technology automates and streamlines information collection, activity registration, facility reservation, tee time reservations, pro-shop management, membership and fundraising management, payments and cash handling, customer service response and Web content management. The company delivers marketing access through integrated marketing and consumer promotions that provide leading brands direct access to active consumers. Organizations can also access marketing services that promote community use of online services as well as marketing partnership programs that create additional revenues for organizations through new services for the public. Through the company’s Web properties, www.Active.com, www.eteamz.com and www.ActiveGolf.com, The Active Network provides consumer services and resources that support participation in healthy lifestyles. The Active Network serves organizations and participants in multiple markets throughout the United States, Canada, Australia and New Zealand. For more information, please visit www.TheActiveNetwork.com or call 1-888-543-7223.
About Gen-A Network
With 17 publications serving every major market in the U.S., the Gen-A Network is the leading local "voice of authority" for recreational sports and fitness enthusiasts nationwide. Gen-A Network publications have long served as the trusted monthly guide for active, affluent sports participants across the country. Through 1.165 million magazines circulated nationwide every month at over 22,000 distribution points, Gen-A Network publications reach a total readership of 3.32 million active readers each month. These publications are an essential resource for our dedicated and passionate readers who are looking for everything from health and fitness information to new products and upcoming events. For more information, visit www.gen-a.com.
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Media Contact:
Alison Sawyer, The Active Network Inc.
858-964-3940
Alison.Sawyer@Active.com