ActiveGiving™ Powers Services for 100+ Girls on the Run® Councils in the U.S. and Canada
LA JOLLA, CA - March 7, 2005 - Girls on the Run® International, a non-profit prevention program for preteen girls that fosters self-respect and healthy lifestyles through running, is using Active Giving Solutions to debut online fundraising management services for more than 100 councils throughout the United States and Canada. Active Giving Solutions (www.ActiveGiving.com), a division of The Active Network, Inc. and one of the Web's best resources for building fundraising communities online, will provide online registration, donation and data management for the organization's core program, Girls on the Run®, as well as after-school, pledge and volunteer programs, and 5Ks and special events.
"Using services from ActiveGiving has helped us make a big impact in the way we do business. We're able to access and manage our data better, focus on attracting new participants and expanding our reach. We're also able to offer our participants and donors the benefits of registering online or donating online," explained Anissa Freeman, executive director, Girls on the Run International.
The Girls on the Run program offers a 12-week interactive life skills/running program that provides girls ages eight to 13 the tools to make healthy decisions and form healthy self images. Since 1996, over 40,000 participants have completed the Girls on the Run program. In addition, the organization offers a Girls on the Run 5K Race Series which attracts more than 17,000 participants annually. This year, the race series will be held in 40 cities throughout the U.S. and Canada.
Through ActiveGiving's Web-based data management tools, Girls on the Run can now track and manage its participant, registrant, and donation data as well as offer participants online access to its services. Participants can search for Girls on the Run programs and events online and register or submit a donation in just a few minutes. Using the service in an initial pilot program for one of its largest councils, Girls on the Run experienced a 30 percent increase in online registrants.
"Working with Girls on the Run gives our team an opportunity to share our passion for services and programs that promote health and well-being with an organization devoted to similar ideals and goals," explained Mark Kuusik, director, Active Giving Solutions. "We're looking forward to helping Girls on the Run improve efficiency across all of its councils as we Web-enable its administration, program, and fundraising efforts."
About Active Giving Solutions
Active Giving Solutions, a division of The Active Network, Inc., offers one of the Web's best resources for building fundraising communities online. Through its ActiveGiving service, organizations can access a complete suite of online technology solutions to manage the entire fundraising process while contributors gain an easy way to donate online. The service's easy-to-use Web tools streamline and automate fundraising by eliminating paperwork and check processing, improving contribution collection, and enhancing donation data collection and reporting. Services include fundraising and campaign management, online donation, event registration, membership services, ticket sales capabilities, electronic marketing and promotion, fundraising consultation and technology integration. More than 1,500 local and national non-profit organizations use services from Active Giving Solutions, including Komen Race for the Cure® events, Leukemia & Lymphoma Society, National Multiple Sclerosis Society, Multiple Myeloma Research Foundation, American Cancer Society and more. For more information, visit www.ActiveGiving.com.