SAN DIEGO, CA - July 10, 2006 - Race organizers for the IMT Des Moines Marathon have turned to The Active Network, Inc., a leading provider of technology and marketing services for races and also operator of the popular consumer Web site Active.com (www.Active.com), to deliver new services for their athletes. As the Marathon's new online registration provider, The Active Network will provide new value to runners and walkers through services that include online registration and donation, online training programs, online merchandise, and live race day results. Online registration for the October 15 event, which includes a full marathon, marathon team relay, half marathon, 5K and Kid's Run, is available now at www.active.com or www.desmoinesmarathon.com.
"Many of our athletes already rely on Active's Web site to search and register for races so we're happy to provide a service they're already familiar with. We also view the company as an industry leader with the resources to offer our registrants some exciting new services," said Chris Burch, director of racing and events, IMT Des Moines Marathon. "Another factor in our decision was working with a provider who can help us take our event to the next level. We've offered online registration for the past few years, but teaming with Active offers new opportunities to maximize our participation, increase brand awareness, attract sponsors and provide more value to our registrants."
In its fifth year, the IMT Des Moines Marathon is known for its metropolitan course, scenic autumn city views, and Midwest hospitality. The race was also ranked by Runner's World magazine as one of the eight great events to kick off the fall racing season.
Through new services from Active, marathon participants can register for the October 15 IMT Des Moines Marathon events, donate to the race's charity, or purchase IMT Des Moines Marathon race merchandise online. All of these services are available at the time athletes register online, accessed within just a few minutes, and include immediate e-mail confirmation. Athletes can also train for race day using the company's online training service, Active Trainer (www.ActiveTrainer.com), which offers training plans and convenient Web tools to plan workouts, interact with coaches and track progress.
With Active's live race day results, family and friends of IMT Des Moines Marathon athletes can also receive frequent race updates, delivered via e-mail or as a text message to cell phones and pagers, to track any runner's progress and get immediate results.
The Marathon will receive additional promotion through the company's Active.com Web site. With more than six million registered members and over 1.3 million unique monthly visitors, Active.com is a leading Web community for active lifestyles. The site offers an online searchable calendar of more than 100,000 participatory events and activities in more than 5,000 cities nationwide, online event registration and donation, exercise and nutrition tips, online training programs, a customized membership benefits program and more.
For more information about the IMT Des Moines Marathon, visit www.desmoinesmarathon.com.
About The Active Network, Inc.
The Active Network, Inc., based in San Diego, Calif., provides application services technology and marketing access to community service organizations, and is a leading online community for active lifestyles. The company's application services help organizations increase efficiency and reduce the cost and complexity of daily administration. The technology automates and streamlines information collection, activity registration, facility reservation, tee time reservations, pro-shop management, membership and fundraising management, payments and cash handling, customer service response and Web content management. The company delivers marketing access through integrated marketing and consumer promotions that provide leading brands direct access to active consumers. Organizations can also access marketing services that promote community use of online services as well as marketing partnership programs that create additional revenues for organizations through new services for the public. Through the company's Web properties, www.Active.com, www.eteamz.com and www.ActiveGolf.com, The Active Network provides consumer services and resources that support participation in healthy lifestyles. The Active Network serves organizations and participants in multiple markets throughout the United States, Canada, Australia and New Zealand. For more information, please visit www.TheActiveNetwork.com or call 1-888-543-7223.
Media Contact:
Shelly Burnside, The Active Network, Inc.
shelly@active.com or 858-964-3813