SAN DIEGO, CA - June 21, 2006 - Marine Corps Marathon and The LaSalle Bank Chicago Marathon, two of the largest and most popular marathons in the world, have integrated a new online training service with their events to produce the highest quality experience for their participants and sponsors. The new online training service from The Active Network, Active Trainer (www.ActiveTrainer.com), is now the core online trainer for Marine Corps Marathon and is one of several training programs used by The LaSalle Bank Chicago Marathon. Runners at every ability level can access Active Trainer directly from the races' Web sites to take advantage of fun and effective training tools to prepare for race day. The service will also enhance sponsor value and generate more revenue for the races.
Active Trainer's training programs can be accessed through a link on a race's Web site or added directly to Active's online registration process, allowing participants to review and purchase training plans at the same time they register online for an event. Race directors can also choose to incorporate training programs from local coaches already affiliated with their race or rely on Active's existing database of training and recovery programs from some of the industry's top coaches. Active Trainer offers more than 50 training plans, a customized training log, nutrition information, training reports, workout calculators and more. Participants can organize and plan workouts, monitor training progress, interact with top coaches via message boards, even locate a training partner in their hometown.
"We're excited to offer Active's online training tools to help prepare our runners for the best race-day experience," explained Rick Nealis, race director for the Marine Corps Marathon. "Just like Active's online registration service, runners can access the training tools directly from our Web site. By driving more traffic to our site through these new services, we're also creating a tremendous amount of exposure for our sponsors."
To kick off the service, Marine Corps Marathon (www.marinemarathon.com) is offering Active Trainer free of charge. More than 6,000 participants have already signed up for the service to prepare for the October 29, 2006 race.
For its 29th marathon on October 22, 2006, The LaSalle Bank Chicago Marathon (www.chicagomarathon.com) is offering Active Trainer plans from running guru John Bingham and Coach Jenny Hadfield. Working with The Active Network for the past three years, The LaSalle Bank Chicago Marathon also uses Active's online registration and donation services, live race-day technology and marketing services. More than 40,000 online registrations were processed through Active's secure online registration system for this year's race.
Recognized as the leading technology provider for races and events, The Active Network offers a complete suite of services to help event directors manage their race administration and participant data, promote their races and offer their participants access to online services. For more information about Active's online training service, visit www.ActiveTrainer.com.
About The Active Network, Inc.
The Active Network, Inc., based in San Diego, Calif., provides application services technology and marketing access to community service organizations, and is a leading online community for active lifestyles. The company's application services help organizations increase efficiency and reduce the cost and complexity of daily administration. The technology automates and streamlines information collection, activity registration, facility reservation, tee time reservations, pro-shop management, membership and fundraising management, payments and cash handling, customer service response and Web content management. The company delivers marketing access through integrated marketing and consumer promotions that provide leading brands direct access to active consumers. Organizations can also access marketing services that promote community use of online services as well as marketing partnership programs that create additional revenues for organizations through new services for the public. Through the company's Web properties, www.Active.com, www.eteamz.com and www.ActiveGolf.com, The Active Network provides consumer services and resources that support participation in healthy lifestyles. The Active Network serves organizations and participants in multiple markets throughout the United States, Canada, Australia and New Zealand. For more information, please visit www.TheActiveNetwork.com or call 1-888-543-7223.
Media Contact:
Courtney Gay, The Active Network, Inc.
courtney.gay@active.com or 858-964-3814