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Shutterfly and Active Marketing Group Team Up to Deliver eTeamz Albumz for Photo Sharing

Web's largest team sports community connects coaches, players, families, friends and fans to keep the game memories alive with a one-of-a-kind pictorial record of the season

REDWOOD CITY, Calif. (November 6, 2006) - Shutterfly, Inc. (NASDAQ:SFLY), an Internet-based social expression and personal publishing service, and Active Marketing Group, a full service marketing and promotions agency and division of The Active Network, Inc., today announced a new photo sharing program on eteamz (, the Web's largest team sports community and media property of The Active Network. Powered by Shutterfly, the new eteamz' photo center, "eteamz albumz," gives community members their own place to archive and share team pictures for everyone to enjoy.

"We're delighted to extend Shutterfly's expertise in photo sharing, storage and personal publishing to eteamz' 2.9 million youth sports teams," said Jeffrey Housenbold, CEO of Shutterfly. "By offering a user-friendly experience to simplify the sharing of cherished sports moments, we can assure parents, coaches and players that they'll capture the thrill of the sport to enjoy long after the game has ended."

The eteamz site, which averages more than 24 million unique users annually, offers a viral community where teammates, coaches and parents can communicate with one another through team websites, message boards and other valuable tools, such as eteamz albumz. Eteamz albumz offers a large selection of prints and photo gifts, so parents and players alike can select their favorite pictures from each game and create treasured keepsakes to commemorate the season.

"We are excited to welcome Shutterfly as a partner in providing a meaningful service to the members of the eteamz community," explained Eric Magnuson, SVP-Managing Director, Active Marketing Group. "By creating eteamz albumz, we are responding to our community's proven affinity for sharing the once-in-a-lifetime memories created through youth sports experiences."

Coaches and parents can easily share photos online with team members and recipients can view the images immediately without any registration requirements. Community members can also order prints of the team's pictures and use shared images to create personalized sports memorabilia such as Calendars, Photo Books and Cards. In addition to the eteamz albumz photo sharing program, Shutterfly will also sponsor eteamz Snapshotz, a popular eteamz destination where users submit their best game photos for monthly giveaways.

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About Shutterfly

Founded in 1999, Shutterfly, Inc. ( is an Internet-based social expression and personal publishing service. Shutterfly provides a full range of products and services that make it easy, convenient and fun for consumers to upload, edit, enhance, organize, find, share, create, print and preserve their digital photos in a creative and thoughtful manner. Shutterfly and are trademarks of Shutterfly, Inc.

About Active Marketing Group

Active Marketing Group, a full service marketing and promotions agency and division of The Active Network, Inc., brings direct knowledge, insight and access to healthy, active and on-the-go consumers. The agency helps brands develop authentic relationships with active consumers through innovative programs that reach this influential, yet fragmented, demographic. Active Marketing Group's direct access to the active consumer market, its unique understanding of consumer behavior and its strategic, consultative approach, set the agency apart. The agency excels at creating high-yield, integrated marketing platforms with a portfolio of services that includes strategic consulting; event and mobile marketing; brand sampling; database marketing; peer-to-peer marketing; sponsorship activation; online advertising and Web site services; youth sports marketing; trade marketing; municipal marketing and more. For the past three consecutive years, the PROMO 100 ( has ranked Active Marketing Group among the top 50 promotions agencies in the U.S. Headquartered in San Diego, with offices in New York, Boston, Denver and Huntington Beach, Calif., the agency serves a client base that includes Unilever, PepsiCo, Inc., Timex, Kraft Foods Inc. and Choice Hotels International, among others. For more information, visit or call 858-964-3834.

Media Contacts:

Bridgette Thomas
Shutterfly, Inc.

Alison Sawyer
The Active Network, Inc.

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