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ACTIVE Network and Its Products and Services in the News

The Active Network Acquires Public Enterprise Group

Acquisition of Leading Municipal Marketer Creates New Opportunities and Unique Offerings For Municipalities and Corporate Brands

SAN DIEGO, Calif. - April 4, 2005 - The Active Network, Inc., a leading provider of application and marketing services for community service organizations worldwide and parent company of top-ranked promotions agency, Active Marketing Group, has acquired Public Enterprise Group (, a Huntington Beach, Calif.-based developer of municipal marketing partnerships and revenue-generating programs. The acquisition establishes The Active Network as a municipal marketing leader and also creates new revenue and service opportunities for both the public and private sectors.

Cities, counties and public agencies can now access a full product and services line that includes municipal marketing partnerships and revenue programs, integrated marketing campaigns, and management software to improve operational efficiency and enhance customer service response. Marketers and advertisers, including Active Marketing Group clients, will now have increased opportunities for brand exposure among the vast citizen population accessing services from the public sector.

"With Public Enterprise Group's leading position in municipal marketing and our history delivering effective marketing, government and community solutions, we are now the first company to provide both productivity tools to manage the costs of running a public enterprise and innovative marketing programs to help those organizations generate additional revenues," explained Matt Landa, president of The Active Network and head of the company's Active Marketing Group, and Government and Community Solutions divisions. "Our goal is to help municipalities, healthcare organizations, school systems and other public enterprises increase the services they can provide to their citizens without having to raise taxes, while creating significant opportunities for our marketing partners."

This follows The Active Network's October 2004 acquisition of Vancouver, British Columbia-based Class Software Solutions, Ltd, which established the company's worldwide presence and strengthened its foothold in the government and community market. Both acquisitions have resulted in new business divisions for the company - Active Government Solutions, Active Community Solutions, and Active Public Enterprise Group - and have created new opportunities for community service organizations, marketers and communities. Through the new division, Active Public Enterprise Group, the team will continue to pioneer innovations in municipal marketing partnerships. New ventures in the works include partnerships between cities and banks, cellular and Internet access providers and more.

"We're excited to offer our current clients the benefits that Active provides, as well as bring our same successes to cities, counties and state governments nationwide," said Don Schulte, president, Public Enterprise Group. "The company's complementary resources and commitment to the community sector make this combination a perfect fit for our employees, customers and the communities they serve."

Founded in 1999, Public Enterprise Group's municipal marketing partnerships create new revenue sources for cities, counties and public entities while building brand loyalty and community goodwill for marketers. Public Enterprise Group was credited with establishing the nation's first municipal marketing relationship of its kind between a California city and a Fortune 500 company, The Coca-Cola Company. The company serves a broad base of clients, including cities and counties, municipal agencies, public hospitals and healthcare organizations, and educational systems. For more information, visit

About The Active Network, Inc.

The Active Network, Inc., an Inc. 500 company, is a leading worldwide provider of application and marketing services for the participatory activities and non-profit sectors. Organizations of all size use the company's application services to automate information collection, activity registration, facility reservation, membership and fundraising management. The Active Network's application services provide the technology to help organizations increase efficiency, while reducing the cost and complexity of managing community activities and fundraising events. The company's marketing services offer integrated online and field marketing campaigns to reach active consumers. Its consumer properties also offer a one-stop shop of services for the active lifestyle. The Active Network delivers services to the largest customer base in its market, including local governments, non-profit and educational organizations, consumer product corporations, and national sports associations throughout the United States, Canada, Australia and New Zealand. For more information, please visit or call 1-888-543-7223.

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