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ACTIVE Network and Its Products and Services in the News

The Active Network Reaches Software Milestone Across Local Government, Education, Golf, Parks and Recreation, and Nonprofit Markets

2,000th Customer Signed for Company’s Desktop- and Web-Based Operations Management Software Lines

SAN DIEGO, CA - August 2, 2006 - The signing of the city of Austin, Texas, as the 2,000th organization to use operations management software from The Active Network, Inc. (, provider of application services technology and marketing access to community service organizations, demonstrates a widespread demand from local government, education, golf, parks and recreation, and nonprofit markets for cost-efficient, easy-to-use, flexible and Web-capable solutions.

The Active Network's ("Active's") enterprise-wide desktop- and Web-based software solutions streamline administration, improve internal and external communication, maximize program participation and drive greater interaction with the community through increased service options for citizens. Whether delivering integrated payment collection for cities like Austin or Web-enabling recreation departments to offer participants online registration and membership services, Active provides easy-to-use automation tools to improve the efficiency and accuracy of daily administrative tasks and increase service to customers.

"The Active Network is successful across multiple community-focused markets because we deliver not just software technology, but also marketing solutions that promote the availability of online services to the community, improve program marketing success, drive revenues through long-term sponsorships, and provide access to other value-add marketing services," said Alex Barnetson, senior vice president, The Active Network, Inc. "We pride ourselves on providing targeted solutions to each market, while maintaining one common goal: deliver software technology and marketing solutions that significantly improve organizations' operations, revenue and customer service delivery."

The city of Austin will use Active's payment management solution in the Office of Vital Records to integrate with existing document imaging software and provide a point-of-sale system for citizens purchasing certificates. Through an interface created by Active, the city's finance department can now easily track the sales of certified records.

Local governments turn to Active for automated solutions that can maximize citizen interaction, provide new and convenient access to city services, integrate disparate systems throughout multiple departments or facilities, and centralize and streamline financial processes. With Active's software, cities and counties can offer citizens 'one-stop shopping' for bill payments, service requests and crisis information inquiries through a variety of service channels, including over-the-counter, online, on the phone or at a kiosk. Staff members can improve citizen service, eliminate manual paper-based processes and reallocate their time to accomplish other departmental duties.

Active's software also simplifies processes for the faculty and staff of school districts, colleges and universities tasked with tracking and managing facility use and program participation. The company's technology solutions make it quick and convenient for students, parents, teachers and staff to register online for adult education classes and summer camp programs, reserve auditoriums or classrooms, manage recreation memberships and more.

Delivering technology solutions to over 60 percent of the largest city parks and recreation departments throughout the U.S. and Canada, including Dallas, New York City, Phoenix, Sacramento and Toronto, Active is also a leading solution provider to all sizes of parks and recreation, golf and nonprofit organizations. Active enables parks and recreation agencies to quickly and easily deploy online services to drive program participation and deliver extended value and convenience to participants. Similarly, fitness and nonprofit organizations, including YMCAs, YWCAs and JCCs, turn to Active's software for membership and childcare automation. With the company's advanced golf course management software, golf courses and multi-property golf facilities can efficiently manage tee sheets, online and touchtone reservations, point-of-sale, inventory, loyalty programs, member billing, accounts receivable, event and catering contract management, and more. A fast growing market at Active, the company signed over 40 golf courses in the last quarter of 2005.

For more information on Active's operations management software and marketing services, call 1-800-661-1196 or visit

About The Active Network, Inc.

The Active Network, Inc., based in San Diego, Calif., provides application services technology and marketing access to community service organizations, and is a leading online community for active lifestyles. The company's application services help organizations increase efficiency and reduce the cost and complexity of daily administration. The technology automates and streamlines information collection, activity registration, facility reservation, tee time reservations, pro-shop management, membership and fundraising management, payments and cash handling, customer service response and Web content management. The company delivers marketing access through integrated marketing and consumer promotions that provide leading brands direct access to active consumers. Organizations can also access marketing services that promote community use of online services as well as marketing partnership programs that create additional revenues for organizations through new services for the public. Through the company's Web properties,, and, The Active Network provides consumer services and resources that support participation in healthy lifestyles. The Active Network serves organizations and participants in multiple markets throughout the United States, Canada, Australia and New Zealand. For more information, please visit or call 1-888-543-7223.

Media Contact:
Caroline Dion, The Active Network, Inc. or 858-964-6050

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