SAN DIEGO, CA - July 3, 2006 - Honolulu Marathon, one of America's largest marathons, is now using technology services from The Active Network, Inc. for its Dec 10, 2006 marathon. Through a two-year agreement, The Active Network, known for its popular consumer Web site Active.com and its history processing millions of secure online registrations annually for races and events, will provide online registration, data management, Web site and content management services for the marathon and its Race Day Walk, a non competitive 10-K fun walk. Runners can register online now at www.active.com or from the race's Web site at www.honolulumarathon.org.
Honolulu Marathon has relied on in-house technology services to support its race operations. This is the first time the race will work with an established online registration provider.
"We knew that many of the large races were using services from Active and were happy with the results. Our decision to work with Active gives us the ability to dedicate the majority of our time to our runners, sponsors and race operations," explained Dr. Jim Barahal, president of the Honolulu Marathon. "It has been a challenge for our in-house team to create and manage the technical systems required to support online registration and maintain our Web site. Using Active's services, we won't have to spend time and resources dealing with database or Web server maintenance, software design or system upgrades."
Using Active's data management services, Honolulu Marathon can access, track and manage registrant data from a single system, streamline administration, and communicate more easily with registrants and sponsors. The online registration service offers runners an easy way to register with the added benefit of immediate e-mail confirmation. Active is also re-designing the marathon's Web site to help runners find race information easily and also promote sponsors. Through Active's one-click system for Web site publishing, race staff at any level will be able to manage content for the new site, updating or adding information as often as needed without IT or technical support.
Event organizers in multiple sports and activities use Active's technology and marketing services to enhance operational efficiency, promote their events and maximize participation. Marathons working with Active include The 2007 Chevron Houston Marathon, The City of Los Angeles Marathon, The LaSalle Bank Chicago Marathon, Long Beach International City Bank Marathon, Marine Corps Marathon, The New Las Vegas Marathon, P.F. Chang's Rock 'n' Roll Arizona and Rock 'n' Roll Marathon, San Diego, among others.
About The Active Network, Inc.
The Active Network, Inc., based in San Diego, Calif., provides application services technology and marketing access to community service organizations, and is a leading online community for active lifestyles. The company's application services help organizations increase efficiency and reduce the cost and complexity of daily administration. The technology automates and streamlines information collection, activity registration, facility reservation, tee time reservations, pro-shop management, membership and fundraising management, payments and cash handling, customer service response and Web content management. The company delivers marketing access through integrated marketing and consumer promotions that provide leading brands direct access to active consumers. Organizations can also access marketing services that promote community use of online services as well as marketing partnership programs that create additional revenues for organizations through new services for the public. Through the company's Web properties, www.Active.com, www.eteamz.com and www.ActiveGolf.com, The Active Network provides consumer services and resources that support participation in healthy lifestyles. The Active Network serves organizations and participants in multiple markets throughout the United States, Canada, Australia and New Zealand. For more information, please visit www.TheActiveNetwork.com or call 1-888-543-7223.
Shelly Burnside, The Active Network, Inc.
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