Corporations and Communities Help Each Other Through Active’s Marketing Partnership Program
SAN DIEGO, CA - June 9, 2008 - In searching for additional revenue stream opportunities for their cities and counties, local governments are exploring new methods to utilize existing assets within their communities. The City of Arlington, TX, has selected The Active Network, Inc. (Active), a company that delivers software technology and marketing solutions for community service organizations, to evaluate its assets and design a municipal marketing partnership program.
Active’s Marketing Revenue Services program develops innovative, revenue-generating partnerships between communities and companies. Local governments benefit from the additional income by utilizing the funds to strengthen their community’s marketability, improve existing services, and provide additional assets for the citizens to enjoy. The Marketing Partnership program also rewards corporate sponsors for participating by giving them access to new markets segments to promote their brands in a positive manner.
Active will perform a thorough analysis of The City of Arlington’s community resources to decide what assets, such as parks, signage and administration buildings, they want to market; which categories of assets to target first; and which corporate sponsorships are a fit for their community. This analysis is conducted during an extensive 90-day audit.
“Active has a successful track record of developing mutually beneficial partnerships with companies and communities that have created additional revenue sources for both parties,” said Trudy Lewis, revenue enhancement specialist, City of Arlington. “Having the opportunity to review and utilize the findings presented by Active will enable the city to continue its proactive approach and pursue the best opportunities to provide new revenue sources to the community.”
Active’s results will be presented in the next three months to the Arlington city council in a strategic marketing plan that outlines goals, objectives, and sponsorship options. Past sponsorship solutions provided by Active for other cities have included beverage and snack concessions in city parks, official vehicles, banking kiosks, and the naming rights to city properties. Once presented with the strategic marketing plan, Arlington will have the opportunity to choose what options best fit their needs and proceed with the negotiation process, under the guidance of Active, with various potential corporate sponsors.
“As the slumping economy continues to affect cities and counties throughout the U.S., local governments are looking for ways to raise their revenue without raising taxes for their citizens,” said Don Schulte, director of business development, The Active Network, Inc. “These same communities that are in search of additional revenue streams are filled with assets that they can utilize to attract corporate partners to join in a partnership program that will be beneficial for both parties.”
To learn more about Active’s marketing services, partnerships and promotional solutions for state and local governments, visit www.ActiveGovernment.com.
About The Active Network, Inc.
The Active Network delivers integrated technology solutions, marketing services and online media properties that enable and encourage participation in activities and events. For more information, please visit www.ActiveNetwork.com.
Media Contact
Jake Gonzales, The Active Network, Inc.
jake.gonzales@activenetwork.com or 858-652-6133