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ACTIVE Network and Its Products and Services in the News

Athletic Camps Put Season Into High Gear With New Technology

LA JOLLA, Calif. – August 20, 2001 – Coaches and administrators at university athletic camps across the country are using new technology services from The Active Network to reduce costs, maximize resources and save time planning their seasons. The company, an established web registration and services leader for team sports, just launched new services for sports camps that include customized registration, donation tools, fan club and kids’ club membership, and marketing services that leverage The Active Network’s broad reach into the youth sports market.

“Preparing for summer camps is not only a time-consuming process, but tends to get divided between fundraising, retention, scouting and recruiting," explained Jim Woodman, vice president of business development, The Active Network. “With automated member registration and payment, university athletic departments are finding that they’re getting the same work done in half the time. In a few years, online registration will be the standard registration method for most university athletic programs."

Working with The Active Network, universities can add registration capabilities right into their websites so members can sign up and submit payment while at the site. Registration can also be customized to accept donation funds for charity tournaments or special events, display camp branding, access customized photography services, or communicate general messages. Services include access to mass e-mail tools so coaches can communicate quickly and efficiently with all members. By leveraging The Active Network’s extensive customer base of team sports participants – more than 550,000 teams use the company’s services – universities can also grow their membership by marketing to sports participants by specific region.

Benefits for coaches and administrators include:

  • Improved efficiency by automating entire registration and payment process – 24-hour accessibility to registration with control over registration numbers. Download information easily without data entry.
  • Reduced paperwork and administrative costs – allows coaches more time to focus on scouting and recruitment; administrators can focus on fundraising, participation and retention efforts.
  • Promotion of the university and its camps through targeted marketing and communications – easy and effective e-mails to members, messages within online registration entry forms, promotional messages to new customer bases.

The Active Network provides customized registration services for camps at 30 universities, including Duke University, University of North Carolina, The College of William & Mary, University of Michigan, Harvard University, University of Iowa, University of Kansas, Hofstra University, University of Pennsylvania, San Diego State University, the University of San Diego and the University of Arizona.

The Active Network

The Active Network, Inc. is a leading provider of technology and marketing solutions for the participatory sports and recreation industry. The company’s network of online and offline properties, which includes (, (, RecWare (, and Active Sports Marketing Group, provide registration and data management tools, enterprise software systems, website development, advertising and sponsorship opportunities, and commerce and membership benefits. Located in La Jolla, California, The Active Network and its properties generate an estimated 50 million monthly page views, provide registration for more than 20,000 events and leagues worldwide, and deliver offline recreation management solutions to more than 1,000 park and recreation agencies in North America. For more information, visit, or call 1-888-543-7223.

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