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YMCA Canada East Selects The Active Network As Operations Management Software Provider

SAN DIEGO, CA – October 30, 2006 – YMCA Canada East, representing 14 YMCAs throughout eastern Canada and serving more than 120,000 members, has selected The Active Network, Inc. (, a company that delivers software technology and marketing solutions to community service organizations, as its operations management software provider. Eastern Canada’s YMCA of Greater Moncton and YMCA of Greater Montreal began using Active’s desktop software in 2004 and 12 additional YMCA Canada East associations will now use the company’s hosted desktop software to integrate, automate and manage memberships, childcare services, program registrations, facility bookings, cashiering and brochure publishing. The 12 YMCAs chose to have Active host the software to reduce up-front implementation costs and eliminate the need to invest in IT resources to support and maintain the technology infrastructure.

“This is the first time that a region of YMCAs have come together to choose, implement and manage a technology project,” said Margaret Kay-Arora, programs and strategic projects coordinator, Management Resource Centre of YMCA Canada East. “Our goal for this project was to replace disparate systems across the remaining 12 YMCAs in the region with a reliable, affordable and consistent software solution. We selected Active’s hosted software, as some of our associations are smaller and the hosted deployment option enables each to quickly and easily implement the software with minimal up-front costs. Active’s strength in this market and proven success with some of North America’s largest YMCAs made us feel very confident in the level of support the company would provide each of our associations.”

By selecting Active’s integrated software, all 14 YMCAs of Canada East will have a common technology platform in place to easily share data, track memberships, run comprehensive financial reports and provide management greater visibility and insight over the region’s operations. YMCA Canada East also plans to explore online registration services in the future using Active’s hosted software capabilities.

Active serves YMCAs of all sizes throughout the United States and Canada, including the YMCA of Greater Kansas City, Greater Green Bay YMCA, YMCA of Greater Toronto and YMCA of Honolulu. Whether registering a child for an after-school swim class or reserving a room for a birthday party, Active’s software manages and automates daily administration for YMCA memberships, childcare, facility reservations, activity registrations, fundraising, sports leagues, cashiering and payment collection, and reporting. Active’s hosted software deployment option enables organizations to offer members access to registration and secure credit card payment services across multiple channels, including online, over-the-counter or automated telephone, to drive greater participation in programs, activities and fundraising events. As an added service feature, Active also provides hosted customers access to marketing guidance and tool kits that enable successful online and offline member marketing campaigns.

The YMCAs of Canada East that have selected Active’s software include:

  • Cumberland YMCA, Amherst, Nova Scotia
  • Fredericton YMCA, Fredericton, New Brunswick
  • Pictou County YMCA-YWCA, New Glasgow, Nova Scotia
  • Saint John YMCA-YWCA, Saint John, New Brunswick
  • YMCA of Cape Breton, Sydney, Nova Scotia
  • YMCA of Exploits Valley, Grand Falls-Windsor, Newfoundland
  • YMCA of Greater Halifax/Dartmouth, Halifax, Nova Scotia
  • YMCA of Greater Moncton, Moncton, New Brunswick (installed in 2004)
  • YMCA of Greater Montreal, Montreal, Quebec (installed in 2004)
  • YMCA of Humber Community, Corner Brook, Newfoundland
  • YMCA of Lunenburg County, Bridgewater, Nova Scotia
  • YMCA of Summerside, Summerside, Prince Edward Island
  • YMCA Yarmouth, Yarmouth, Nova Scotia
  • YMCA-YWCA of Northeast Avalon, St. John’s, Newfoundland

“We’re extremely proud to be the sole operations management software provider for YMCA Canada East,” said Alex Barnetson, senior vice president, The Active Network, Inc. “Active’s 70 percent growth in the nonprofit market over the last year illustrates our continued commitment to delivering YMCAs, YWCAs and JCCs the best cost-benefit solutions for improved operations and customer service delivery.”

Through a strategic partnership with YMCA Canada, Active has been delivering enhanced functionality and integrated modules to solve the growing needs of both Canadian YMCAs and other nonprofit organizations across North America. Active has also partnered with Blackbaud, provider of the industry-leading fundraising application, The Raiser’s Edge®, to deliver additional integrated functionality for YMCAs.

For more information about The Active Network’s operations management software for YMCAs and other nonprofit organizations, visit or call 800-661-1196.

About The Active Network, Inc.

The Active Network, Inc., based in San Diego, Calif., provides application services technology and marketing access to community service organizations, and is a leading online community for active lifestyles. The company’s application services help organizations increase efficiency and reduce the cost and complexity of daily administration. The technology automates and streamlines information collection, activity registration, facility reservation, tee time reservations, pro-shop management, membership and fundraising management, payments and cash handling, customer service response and Web content management. The company delivers marketing access through integrated marketing and consumer promotions that provide leading brands direct access to active consumers. Organizations can also access marketing services that promote community use of online services as well as marketing partnership programs that create additional revenues for organizations through new services for the public. Through the company’s Web properties,, and, The Active Network provides consumer services and resources that support participation in healthy lifestyles. The Active Network serves organizations and participants in multiple markets throughout the United States, Canada, Australia and New Zealand. For more information, please visit or call 1-888-543-7223.

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Media Contact:

Caroline Callaway, The Active Network, Inc. or 858-964-6050

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