In December 2015, ACTIVE Network® surveyed over 1,400 parents to gain insight into buyer behavior. We asked how they find programs and what factors influence their purchasing decisions.
We then surveyed program directors using the same questions so we could compare program offerings and strategies to what parents are looking for in a program. We analyzed the data and pulled powerful statistics to compose an optimized community member lifecycle to share with you in a series of webinars. This inforgraphic is a compilation of the key takeaways and recommendations that will help you develop strong and loyal registrants.