7 Key Elements
These days, a ticket is much more than a piece of paper with a name, date and a few more details. A ticket can serve as a way for visitors to enter your park and as a vital source of data for you.
And not only has the function of a ticket changed, so has the way visitors purchase them. From the teenager who buys on her smartphone, to the dad who buys online, and his brother who only buys on-site, you need to be able to sell your tickets everywhere at any time to capture the most revenue.
Systems that allow you to sell tickets everywhere your visitors naturally want to purchase them—and capture crucial visitor information at the same time—provide the best commerce potential and customer insight. To make sure that you have the right system for your park or attraction, check for these seven key elements:
- Visibility
- Reporting
- Scalability
- Business growth
- Social loyalty
- Automated access
- Mobile connection